Princeton, New Jersey-based Therapedic International has launched an exclusive deal with Barnes & Noble College that will reach college students and families on more than 700 campus store websites nationwide.
According to a news release, Therapedic is one of a select group of brands available on BNC campus websites designed to simplify the college shopping experience with must-have products for dorm and campus life. The bedding brand has launched MagnaComfort by Therapedic, an exclusive utility bedding collection designed to meet the needs of college living.
Therapedic partnered with one of its key top-of-bed partners, Podium Home Brands Sleep, to offer an assortment that aims to improve sleep quality to lead to academic success. Key items in the assortment include memory foam toppers and pillows, fiber beds and other bedding essentials ranging in price from $34.99 to $149.99.
The assortment of products from MagnaComfort by Therapedic is on display in nine campus bookstores along the Eastern Seaboard and two in the South for the back-to-college season. All participating bookstores will have in-store informational tent cards with a QR code directing students and parents to shop online for the essentials, the release said.
For years, Therapedic represented a significant portion of Bed Bath & Beyond’s Back to College utility bedding business estimated to have been in the $80-$100 million range at retail, company officials said. Consumers who grew accustomed to the retailer’s Pack and Hold program are still searching for a reliable source for bedding. The Therapedic-Barnes & Noble partnership offers college students and their parents a replacement for that program where items purchased can be drop shipped to an address provided or to the local bookstore for convenient pick-up.
“This is a significant partnership for Therapedic for multiple reasons,” said Gerry Borreggine, Therapedic president and CEO. “The brand remains relevant and strong among key demographics across the country, and the deal has the potential to replace the business generated by the popular Bed Bath & Beyond program.”
Based on the 11 campus stores where the collection items will be on display, Borreggine estimated that this new partnership will give the Therapedic brand positive exposure to hundreds of thousands of consumers. To support the program, BNC will send marketing emails directly to students and their families to promote the brands and merchandise under the college living category.
