The Upper-Flex Split Head is available in Queen, King, and California King.
NEWS RELEASE
Boulder, Co., June 3rd, 2024 — Williams Co. Mattress LLC, is returning to Las Vegas Market with the all new “Split Head” products now available in their best selling Hybrid lineup. The natural fiber focused collection by Williams Co. uses GOLS certified organic Latex, Viscose bamboo, all-natural wool, and Copper infused foam, giving retailers a more natural memory foam and luxury product to present to today’s discerning customer.
“Consumers are telling the industry what they want, our product lines deliver exactly what they are requesting,” says Alexa Williams, Williams Co. Mattress Co-Founder. “Couples want to be able to lift their heads separate from each other, while not feeling a gap down the entirety of the mattress. They want to choose their own firmness on their side and not have to compromise. Finally, there is a major uptrend of customers wanting a luxury memory foam or Hybrid feel, but with the guarantee of trusted natural fibers and certifications. That is what this product delivers.”
The Williams Co. Hybrid collection uses individually wrapped double-tempered coils which promise longevity and eliminate motion transfer. In combination with Organic Latex, 3 LB High Resiliency foam, and Copper infused memory foam, the products are designed to hold their shape for 12-15 years, with a zipper compartment for layer replacements over time. Billy Williams CEO and 30 year mattress veteran shares, “I have been designing mattresses for a very long time. I am yet to see consumers respond to a product quite this way. I look forward to sharing this line with our retail partners.”
This product along with the New Certified Organic Pillow Top, launches this Las Vegas Summer Market in space C1565 #47. Products can be seen at https://williamscomattress.com. Pricing begins at $3,099 for a Queen mattress.
About the Company
Williams Co. Is a family wholesale company out of Boulder Co. Their product development stems from the idea of “buying the best thing you can afford, and keeping it for a long time”. In the early 90s, the Williams made a home and place of business in Colorado, owning and operating boutique mattress retail stores. When large brand names simply
couldn’t produce the type of old-world craftsmanship that the family wanted to offer their customers, and at price points that felt were fair to the community, they began to design their own products. Consumers responded astoundingly to the quality differences. Today, their mattress collections are available for wholesale, & the Williams Co. hybrid line boasts an average of 70% of showroom volume, in the stores where it’s shown. The company is dedicated to over-the-top customer service for its partners, a promise of quality and sustainability, and clean fibers that consumers can trust.
See how Williams Co. is redefining sleep; Sustainable Luxury Mattresses: How Williams Co. is Redefining Sleep.
