Bedding Industries of America CEO Jared Carlitz said that split-head mattress sales are continuing to grow at a record pace, and he sees the trend growing as consumers flock to adjustable bed bases.
“We have dealers selling mattresses with 80%-attachment rates for adjustable bases. When that consumer then sees they can trade up to a split-head mattress to get even more benefit from the adjustable base, the sales ticket rises. Split-heads are becoming a very popular — and profitable — upsell for savvy retailers,” Carlitz said. “As long as adjustable bases continue the popularity with consumers, we believe split-heads will only grow as well.”
According to a news release, the North Brunswick, New Jersey-based mattress manufacturer and licensing group plans to spotlight four different split-head models in its showroom at the High Point Market.
“The Fall High Point Market is a great location for us to reach furniture retailers in particular and show them how split-heads add to the ticket and can bring them incremental sales,” Carlitz said.
Company officials said BIA first introduced split-heads with its first Eclipse Glacier Black Ice mattress then expanded its category lineup to five collections at the 2024 summer Las Vegas Market. The mattresses are crafted with a foam-encased pocket-coil support system and a quilted, taped cover. Cooling fibers in the fabrics keep out heat and moisture, while temperature-regulating components in the mattress (copper visco, nano coils and natural latex) provide a comfortable, all-season sleep. Each mattress incorporates BIA’s proprietary ultra-HD Lifedge foam encasement system, allowing them to be roll-packed and shipped via UPS or FedEx.
There are three levels to the Eclipse Glacier Black Ice Collection: C (Copper), CN (Copper and Nano Coils), and LN (Latex and Nano Coils).
Black Ice Copper-Nano has two inches of naturally anti-bacterial, anti-odor and moisture-wicking copper-infused visco, more than 1,000 one-inch nano coils and a quilted cover made with Ice-Cool fabric.
Black Ice Latex-Nano has pocketed coils surrounded by targeted layers of 100% natural Talalay latex, 1,000 nano coils and a quilted cover made with Ice-Cool fabric with glacier Cool technology.
BIA also offers the Embrace Sleep Collection, a three-model line of split-head king and queen beds in 8-, 10- and 12-inch heights. The Embrace is a natural collection featuring Greenguard Gold-certified, chemical-free inherent FR rayon, with mattresses constructed from Global Organic Latex Standard-certified Dunlop latex encased in a zipper cover crafted from stretch-knit spandex cotton, the news release said.
