Manufacturer purchased the brand in 2019, has made major upgrades Diamond Mattress has relaunched Royal…
Two new models with hallmark luxury features and materials grow the successful high-end line that pulls strong margins.
NEWS RELEASE | Summer 2023 Las Vegas Market
RANCHO DOMINGUEZ, Calif. (June 23, 2023) – Diamond Mattress will unveil two new mattresses at the upcoming Summer Las Vegas Market, expanding its luxury line Generations that has been outperforming expectations since it launched in early 2021.
Generations Origins include new Monaco and Versailles models, offering retailers more merchandising options with retail price points of $1,599 and $1,399 along with all the hallmark luxury features and materials of the heirloom-quality Generations collection. These two new mattresses with sharper price points complement the other four Generations models that range from $1,999 to $2,499.
“These additions to Generations are responsive to the more price sensitive consumer in the current economy, and Diamond is demonstrating that we can stay focused on delivering high quality and high margins for our retail partners on our most premium products,” said Diamond CEO Shaun Pennington.
With new contemporized borders distinctive from the rest of the Generations line, both the Monaco and Versailles feature a hand-tufted Tencel fabric cover for luxurious look and feel, CertiPUR comfort layer, and Diamond’s 7-Series coil system with independent coils for adjustable pressure relief and tri-zoned for back support. The 12-inch Versailles offers a cool gel memory foam layer while the 13-inch Monaco opts for the copper memory foam for enhanced temperature regulation during sleep. Both are boxed beds for efficient inventory and shipping.
Sales of the collection have increased double digits in the last month. The overall strength of the line is marked by the development of a Generations private label program for Diamond’s expanding retail partners. A handsome foundation was also added to complete the line-up.
“Generations by Diamond Mattress was originally designed to embody the history and heritage of our fourth-generation, family-owned and operated manufacturing business. It also represents the expertise of the long-time Diamond employees who carefully selected the materials to craft a luxury mattress that also offers aggressive margins for retailers,” said Pennington.
Diamond Mattress will feature Versailles and Monaco from Generations Origins, along with other new and top-selling products, in its Las Vegas showroom, B-975, July 30-August 2.
About Diamond Mattress:
Diamond Mattress is a Top 20 U.S. mattress manufacturer and leading omnichannel sleep wellness brand with a tradition of product and manufacturing innovation. The privately held, fourth-generation company is committed to superior service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its impact on personal wellness.