Hackensack, New Jersey-based Steinreich Communications Group Inc. has appointed Lauren West as a director for the international public relations firm. West is best known for her 15 years at Natuzzi, where she was head of communications and public relations. She will work in the firm’s home furnishings industry group led by Senior Vice President Kimberley Wray.
According to a news release, West has had a three-decade career with leading home furnishings brands. Most recently, she was director of marketing for the DesignHouse division of Sherwin-Williams’ Industrial Wood business. Prior to this role, she was at Natuzzi America as director of communications and public relations. Earlier in her career, she was marketing manager for the Spring Air licensee in North Carolina.
“Lauren brings to our clients not only terrific public relations experience, but because she has done so many other things — training and education, merchandising and design, she can really be a very comprehensive counselor to our clients, helping them far beyond press releases,” said Wray. “She has worked with so many leading brands in our industry that she brings an exciting best practices portfolio to our organization that will have an amazing impact on our clients.”
“The Steinreich team is very respected in our industry for its commitment and dedication to its clients. Their strategic approach to communications is something I find compelling, and I am looking forward to working with our clients to help elevate all of their marketing and communications assignments,” said West.
West has held several board positions, including an advisory board member of the Department of Interior Architecture at the University of North Carolina in Greensboro, a board member of the American Society of Furniture Designers and executive board member and vice president of the International Society of Furniture Designers. She received the WOW Education Award from the WithIt women’s leadership development network. She is a graduate of Radford University, in Virginia and resides in Jamestown, North Carolina, the news release said.
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