Farmingdale, New York-based mattress and sleep accessories supplier Bedgear has partnered with The Fine Bedding Company, a UK-based bedding manufacturer and distributor. The collaboration marks Bedgear’s strategic entry into the United Kingdom and a further expansion into Ireland.
According to a news release, The Fine Bedding Company will distribute Bedgear products across the United Kingdom and Ireland. The relationship will focus on expanding Bedgear’s retail presence and e-commerce operations, while introducing Bedgear’s breathable Performance products to new retailers and consumers.
“Bedgear has always believed that sleep is personal, and we’ve made it our mission to deliver a one-of-a-kind experience to sleepers around the globe,” Bedgear’s Founder and CEO Eugene Alletto said. “Partnering with The Fine Bedding Company, a brand that shares our passion for innovation and sustainable comfort, allows us to extend our reach and deliver Performance sleep solutions to a whole new market. We’re thrilled to bring Bedgear’s unique retail journey and game-changing products to the UK and Ireland.”
Officials at The Fine Bedding Company, a fourth-generation British business with more than 100 years of experience in bedding and sustainable manufacturing, said they are equally enthusiastic about the new venture for the two brands.
“We are delighted to partner with Bedgear and introduce the brand’s award-winning Performance sleep products to our customers,” The Fine Bedding Company’s Managing Director Claire Watkin said. “This partnership aligns with our commitment to delivering high-quality, innovative sleep solutions. Bedgear’s focus on personalization and Performance is unlike anything currently in our market, and we look forward to shaping the future of sleep together.”
This partnership comes at a time of growing consumer interest in wellness and personalized solutions, making the launch of Bedgear’s products — including mattresses, pillows, sheets, protectors and more — in the UK and Ireland a timely development for both companies, the news release said.
“Sleep is a universal need, but the way we sleep is deeply personal and shaped by a variety of factors,” Alletto added. “At Bedgear, we’re committed to redefining sleep performance around the world. Expanding into the UK and Ireland in partnership with The Fine Bedding Company is another exciting step in our mission to bring breathable and personalized sleep solutions to every corner of the globe.”
