NEWS RELEASE
NORFOLK, Va. (June 16, 2026) — Paramount Sleep Company, the only mattress manufacturer licensed to carry the Seal of Cotton® trademark of Cotton Incorporated, has more than doubled its commitment to 100% pure cotton since launching its exclusive program in January 2025.
What began with 75,000 pounds of 100% cotton in its upholstery layers has grown to approximately 200,000 pounds as of June 2026. Paramount’s cotton sourcing spans two streams: 100% pure Virginia-grown cotton for premium upholstery layers, and “blue” cotton — new, unused denim trimmings recovered from the garment industry and upcycled into luxury mattress manufacturing.
“We’ve backed our commitment to natural materials with real volume,” said Richard Fleck, president of Paramount Sleep. “Getting to nearly 200,000 pounds in just over a year reflects what our retail partners and their customers are asking for — materials they can trust.”
Cotton’s performance makes it ideally suited for sleep products. The Seal of Cotton trademark is recognized by more than 80% of consumers globally and associated with comfort, quality, and durability. Naturally breathable, hypoallergenic, moisture-wicking, and odor resistant, it delivers a healthier sleep environment. As one of the most sustainable fibers available, it is biodegradable, durable, recyclable, and net carbon negative — absorbing more carbon during cultivation than is emitted during processing.
That commitment to sustainable and natural products runs deep at Paramount. Richard Diamonstein, the company’s third-generation owner and managing director, has served on the Mattress Recycling Council since its inception, helping to shape end-of-life standards for the industry. Paramount’s investment in cotton reflects the same philosophy: building products that are better from the first stitch to the final recycling.
“Our exclusive partnership with Cotton Incorporated has been both rewarding and highly successful, driven by a shared commitment to sustainability and advancing the use of natural, responsibly sourced materials,” said Diamonstein.
Recent research from Cotton Incorporated reveals that consumers are increasingly aware of the health risks of microplastics present in everyday items. For Paramount, whose cotton upholstery layers offer a natural, plastic-free alternative, this shift is a significant tailwind that the company has been capitalizing on as it expands its cotton program to more product lines and retail partners. The focus on health and wellness is a key design pillar at Paramount, developing products that promote quality sleep as part of a healthy lifestyle.
The trademark is featured across some of Paramount’s top brands: the Paramount Collection, Bloomingdale’s Asteria, Macy’s HD Super Duty, Hypnos Whole Sleep Cotton and Wool ranges, PSC Hospitality collection, and the Haynes Virginia Luxury line. According to company officials, retailers and brands leveraging the Seal of Cotton have seen strong sales increases on products bearing the label.
Paramount’s qualifying beds contain an average of 90% “blue” cotton and 100% pure cotton in their upholstery pads, surpassing the program’s minimum 75% threshold. All Seal of Cotton-qualified collections are backed by Paramount’s industry-leading 10- to 20-year performance warranty, depending on the brand.
About Paramount Sleep Company®
Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va. For more than 90 years, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names: A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com.
