After 17 years of success growing the Spring Air brand in its region, Comfort World Sri Lanka has renewed its licensing agreement for another decade.
The new deal adds the Seychelles to Comfort World’s territory, which also includes the Maldives, according to a news release.
“Comfort World has been an outstanding steward for our brand,” said Nick Bates president of the Woburn, Massachusetts-based licensing group. “Its territory includes some of the most beautiful parts of the world with leading resorts and vacation homes. The quality and luxury of our brand has resonated well in this market. We are looking forward to their continued development of our brand in their territory for many more years to come.”
Comfort World reciprocates this view of the collaboration, describing Spring Air as “an exceptional partner.”
“Spring Air has been a wonderful partner with us. Their dedication to providing an exceptional night’s sleep aligns perfectly with our own values of comfort, quality and trust,” said Naushad Mohideen, chair of Comfort World, “Their legacy of over 90 years in crafting exceptional mattresses speaks volumes about their expertise and commitment to quality. Additionally, Spring Air’s global recognition and reputation make them an influential player in the industry, which opens doors to new opportunities and markets for us.”
A specialized mattress manufacturer based in Colombo, Sri Lanka, Comfort World provides sleep products across a diverse range of price points. Thanks to their partnership with Spring Air, Comfort World’s influence has expanded to include the hospitality market, the release said.
Read more on how Spring Air is helping retailers: Empowering Retail Success with Spring Air.
