Survey: Mattress shoppers may be relying less on online reviews than consumers of other big-ticket items Fewer than half of people looking for mattresses use online reviews as part of their shopping journeys, according to new research from the Better Sleep Council, the consumer education arm of the International Sleep Products Association. The survey found […]
The Joy of Mattress Shopping
Better Sleep Council research on a buyer’s journey can help retailers guide consumers to a successful purchase that fits their priorities and leaves them sleeping comfortably — even during a pandemic People’s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores […]