Chicago-based licensee brand Englander has unveiled a new website leading up to the Summer Las Vegas Furniture Market. The site is designed to highlight products and brand positioning, and drive traffic to its dealers through a new dealer locator.
According to a news release, the site provides comprehensive product information to help educate consumers about the company’s current assortment and growing portfolio of nationally available products, cooling technologies, specialty foams and sleep experiences.
With the tagline “Where they still make them like they used to,” the site gives visitors a look at the history of the company, which has been in business since 1894. Features include advertisements from Englander’s archives, and decades of insights into its craftsman-first process using refined latex and partnering with Goodyear in the 1950s to produce the industry’s first latex “airfoam” mattresses, the company said.
The site also offers dealer profiles and testimonials, along with information about domestic factory coverage and international licensees spanning 19 countries. Additionally, Englander has linked all its online digital channels to create consistent messaging and a seamless user experience, the news release said.
“We needed a consumer-facing website that had a more contemporary appeal to consumers, but we did not stop there. We also invested in our social media platforms to get in front of more consumers. One of my goals is to ensure that our digital presence matches the current direction of the brand,” said Lou Paige, president and CEO of Englander. “This new site highlights our products more effectively, showcases the recognition Englander has received over the years, and most important — creates a platform that will drive consumers to dealers carrying our products.”
