Independent mattress manufacturer Gold Bond Mattress has created the Simply Pure collection of luxury, low-profile mattresses for its multi-decade retail partner, New York-based Long’s Bedding & Interiors.
According to a news release, the East Side-based, fourth-generation family business is the largest independent mattress retailer remaining in Manhattan and is known for its celebrity and designer clientele. Owner Terri Long said she noticed growing demand for low-profile mattresses among customers living in smaller spaces and older consumers seeking a luxury mattress without the height of today’s high-profile beds.
“Being in New York City, we see a wide range of consumers on a daily basis, and we have found that between city dwellers looking for a mattress to fit their small spaces and older generations looking for a mattress that’s easy to get into, the popularity of thinner mattresses has been on the rise,” Long said. “We needed a manufacturer that could craft that for us, and Gold Bond was our first choice.”
The exclusive three-mattress Simply Pure lineup includes 9.5- and 11.5-inch euro top models. Each is crafted using 100% natural organic Talalay latex and GOTS-certified organic fabric to promote healthier sleep.
“The three-bed lineup that we collaborated on with Long’s Bedding has the unique ability to be customized, which is hard to find with other manufacturers,” said Bob Naboicheck, CEO of Hartford, Connecticut-based Gold Bond Mattress. “Given that Long’s is located in one of the most diverse cities in the nation, it was important for us to offer a design that accommodates furniture from overseas. We’re proud to provide a solution that meets the unique needs of Long’s customers.”
According to Long, the Simply Pure collection is performing well with customer who appreciate the luxe feel, natural materials, slim profiles and ease of getting in and out of bed. The collection can also be ordered in custom sizes that appeal to international consumers in the New York metro region who have bed frames that do not accommodate U.S. mattress sizes.
“Working with Bob, Skip and their team from start to finish was a seamless experience and we’re thrilled with the strong sales performance of this collection,” Long said. “We’ve carried numerous of their collections for years, and this latex collection is another successful addition from the brand. Gold Bond is family-owned like ours, and that shared heritage, combined with their exceptional product and customer service, has been a key reason our partnership has remained strong for over 20 years will continue to remain strong in the years to come.”
