Phoenix-based direct-to-consumer sleep brand Helix Sleep has partnered with Sleep City and Sweet Dreams Furniture & Mattress to expand Helix’s retail footprint by 12 locations across key regional markets.
“We’re excited to welcome Sleep City and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” said Jerry Lin, co-founder of Helix. “Both retailers have built strong reputations for delivering excellent customer experiences and helping people find the right mattress for their unique needs. These partnerships align with our mission to make Helix products more accessible across the country and help even more people get the quality sleep they deserve.”
According to a news release, Helix’s partnership with Sweet Dreams Furniture & Mattress, a family-owned mattress and furniture retailer, began earlier this year. Six Helix models, including best-sellers like Midnight Luxe, Sunset Luxe and Twilight Luxe, will be featured in four locations across North Carolina.
“We are thrilled to partner with Helix, a brand that continues to set the standard for quality and innovation in our industry,” said Greg and Katy Law, owners of Sweet Dreams Furniture & Mattress. “Their commitment to vertically integrated manufacturing, simple merchandising strategy, and top-tier ratings across review platforms make them a perfect fit for our customers. This partnership allows us to bring even more value and choice to our community, and we couldn’t be more excited.”
