Luxury bedding manufacturer Kingsdown Inc. has redesigned its website, Kingsdown.com, with a new look and consumer-friendly tools intended to make the multichannel shopping experience more effective and visually appealing for online consumers. Among these upgrades are AI-generated images that showcase Kingsdown’s product and style rebrand.
According to a news release, the newly launched site features streamlined navigation that simplifies browsing the brand’s products for consumers. From a buyer navigation perspective, Kingsdown took a consumer-centric and channel-agnostic approach where consumers can easily find product at an in-store location, on the same store’s website, and buy direct online through e-commerce partners or direct from Kingsdown.
“By being consumer-centric with a balanced retail approach, Kingsdown.com now offers a true omnichannel option and this upgrade focuses on giving our consumers more inclusive shopping options,” said Gary Towning, vice president of marketing for the Mebane, North Carolina-based company.
Product pages have been greatly enhanced and detail key information, including specifications, materials and available sizes of mattresses, which is imperative for consumers researching online to make informed purchasing decisions.
Another new feature is the bedMATCH system page — this diagnostic tool allows users to create a profile, then leads them to an online quiz that gathers physical data, such as height, weight distribution and pain criteria to determine the best personalized mattress option for their needs, the news release said.
Kingsdown’s site relaunch also includes an optimized reviews page that allows users to make well-informed decisions based on previous consumer experiences. To date, more than 10,000 consumers have participated in the “Sleep. Love. Share.” review program, which encourages consumers to leave a review after scanning a QR code on the mattress.
“Consumer satisfaction is at the center of everything that we do, which is why we created the ‘Sleep. Love. Share.’ program,’” Towning said. “The program focuses on a consumer-to-business exchange — every consumer that writes a review is rewarded with a Kingsdown discount, which can be applied to a future purchase of accessories on the online store.”
Company officials said the redesigned website reflects Kingsdown’s ongoing efforts to provide the best possible experience for its consumers. “The fresh look assures that consumers have easy access to make informed choices and find the perfect mattress for their best night’s sleep,” said Frank Hood, president and CEO of Kingsdown.
Learn more about Kingsdown: House of Kingsdown.
