Mebane, North Carolina-based luxury mattress manufacturer Kingsdown refreshed its website, kingsdown.com with several new features to help consumers. According to the company, it took a “channel agnostic approach,” to its website redesign which allows shoppers to find and purchase products either in-store, on a store’s website, directly from Kingsdown or online through its e-commerce partners. Updated product pages now include more detailed specifications, materials and sizes so that customers can be better informed when researching their purchase.
The new website also includes optimized review pages with information from Kingsdown’s “Sleep. Love. Share.” Program which encourages reviews through a QR code included on its mattresses.
“Consumer satisfaction is at the center of everything that we do, which is why we created the ‘Sleep. Love. Share.’ Program,” said Gary Towning, vice president of marketing at Kingsdown. “The program focuses on a consumer-to-business exchange—every consumer that writes a review is rewarded with a Kingsdown discount, which can be applied to a future purchase of accessories on the online store.”
Kingsdown has also added a bedMATCH system page to bring its proprietary technology online. Website visitors can create a profile and taken an online quiz that according to a press release, gathers physical data such as height, weight distribution and pain criteria to determine the best mattress option for their needs.
“The fresh look assures that consumers have easy access to make informed choices and find the perfect mattress for their best night’s sleep,” said Frank Hood, president and CEO of Kingsdown.
Learn more about Kingsdown: House of Kingsdown.
