Direct-to-consumer luxury brand Saatva will provide support for Team USA during the 2028 Summer Olympics in Los Angeles.
The New York-based company has been named the official mattress and restorative sleep provider of the 2028 Los Angeles Olympic and Paralympic Games and Team USA, according to a news release. Saatva is also partnering with NBCUniversal as it brings sleep into focus as a foundation of excellence for the U.S. Olympic and Paralympic movements.
Saatva will provide mattresses, linens and pillows for athletes at the 2028 summer games.
“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our ethos of delivering exceptional rest,” said Ron Rudzin, founder and CEO of Saatva. “Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world class athletes rest and recharge on the global stage.”
Saatva will work closely with the LA28 and U.S. Olympic and Paralympic committee to spotlight the essential role of sleep in recovery and performance.
“As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028,” said John Slusher, U.S. Olympic and Paralympic Properties CEO. “We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes — both on and off the field of play.”
According to the news release, Saatva will highlight its role at the intersection of innovation and wellness on NBCUniversal’s broadcasts in the lead-up to the 2026 and 2028 games, celebrating the power of sleep as essential to achieving peak potential.
“At Saatva, we know sleep unlocks a superpower in all of us,” Rudzin said. “We’re proud to help Team USA athletes harness theirs — turning rest into resilience and preparation into tomorrow’s victories. This partnership reflects Saatva’s mission to inspire individuals to prioritize sleep and wellness.”
Read more industry news at SleepSavvyMagazine.com.
