Serta Simmons Bedding, a leading global sleep company based in Doraville, Georgia, has introduced the all-new Tuft & Needle mattress collection that includes the brand’s new T&N Flex Foam and new cooling features. As part of that launch, Tuft & Needle is introducing the new Original Hybrid mattress, a hybrid version of its Tuft & Needle Original mattress.
“At Tuft & Needle, we are intentionally designing our products for responsive comfort with innovative materials that create a cool sleep environment and enhance overall wellness,” said Rolf Sannes, senior vice president of brand marketing for Beautyrest, Beauty Sleep and Tuft & Needle. “Consumers have been asking for a hybrid version of our Original mattress, and we are excited to bring that to market as a key component of our newest collection for Tuft & Needle, which builds on the features consumers love with new, cutting-edge technology for a family of products that will resonate and drive purchase.”
According to a news release, the new collection combines the newly introduced highly breathable, fast-recovery T&N Flex Foam with T&N Adaptive Foam to offer responsive comfort, exceptional cooling and bounce-back support across the line. The new Tuft & Needle mattress collection features both foam and hybrid mattresses under the Mint and Original umbrellas, including the T&N Original, Original Hybrid, Mint, and Mint Hybrid mattresses.
“We are pleased to unveil the new Tuft & Needle mattress collection — and the new Original Hybrid mattress — designed with innovative materials for responsive comfort and overall enhanced wellness,” said Shay Graffius, brand manager, Tuft & Needle. “This collection was developed to offer a clear features-benefits step-up story across models to enhance the consumer shopping experience. We are confident that these products will resonate, and we’re excited to see the consumer response!”
The new collection is now available on tuftandneedle.com, at Tuft & Needle retail stores and will be rolling out to other retailers towards the end of the year, the release said.
Read more: SSB Unveils New Tuft & Needle Mint Hybrid Mattress.
