NEWS RELEASE | 2025 FALL HIGH POINT MARKET
Innovative Cooling and Comfort Technologies Help Retailers Win with Value-Conscious Consumers.
Americanstar Mattress, the Texas-headquartered sleep innovation company known for bringing “Beyond Expectation®” experiences to retailers nationwide, today announced the launch of its groundbreaking Cleopatra mattress collection. This three-model luxury line embodies the company’s dedication to innovation while delivering strong profit margins that help retailers succeed with today’s value-conscious shoppers.
The Cleopatra collection isn’t just another mattress launch—it’s a strategic retailer profit center wrapped in cutting-edge sleep science. With attractive margin opportunities across all models—for example, the Lux model carries a suggested retail price of $1,599 for a queen size, delivering retail sales margins higher than 65% —retailers can offer customers luxury features typically found in mattresses costing significantly more.
Innovation That Delivers Premium Comfort and Performance
Every Cleopatra mattress is engineered to promote airflow and cooling, featuring a new cooling fabric quilted with wool that ensures no heat buildup at the surface. This premium fabric continuously conducts heat away and promotes airflow, creating a cool sleep environment that enhances customer satisfaction and reduces returns.
Beyond superior cooling, the Cleopatra collection delivers exceptional comfort through Americanstar’s proprietary SilkFoam™ Technology—a revolutionary responsive foam with a silk-like texture that contours to the body for weightless comfort and pressure relief. This is the same foam technology currently used in Americanstar’s best-selling Presidential Hybrid Collection. For targeted support, the collection features a 7-Zone ergonomic foam system that contours to the shape of the body while keeping spine aligned, while highly durable foam-encased pocket coils ensure responsive support and long-lasting durability that discerning customers demand.
“The Cleopatra collection represents exactly what retailers need in today’s market—a premium product that commands strong margins while delivering the innovative features consumers actually want,” said Tony Nguyen, Chief Operating Officer at Americanstar US. “This collection gives our retail partners a competitive edge with luxury positioning at accessible price points, making it easier to close sales while protecting profitability.”
Engineered for Every Body, Priced for Every Market
This thoughtful engineering ensures consistent performance across the collection’s three comfort levels:
- Firm: For back and stomach sleepers who need robust support
- Medium: The versatile sweet spot for combination sleepers
- Lux (Plush): Luxurious comfort for side sleepers and those who prefer a softer feel
Available in all standard sizes, the Cleopatra collection offers suggested retail pricing ranging from $1499-1599 (Q), with each model maintaining the same innovative core technologies while adjusting comfort layers to meet specific sleep preferences.
The Bottom Line on Profitability
In an era where mattress retailers face increasing pressure from direct-to-consumer brands and margin compression, the Cleopatra collection offers a compelling value proposition. The luxury positioning at accessible price points creates multiple benefits: easier customer closings, higher transaction values, and the kind of margins that translate directly to bottom-line profitability.
