Industry Rallies For Spirit Of Life In Final Weeks Before Annual Gala During High Point Market

Major sponsors step up support and donations as April 27 event approaches.

NEWS RELEASE | 2025 SPRING HIGH POINT MARKET

Industry Rallies For Spirit Of Life In Final Weeks Before Annual Gala During High Point Market

LOS ANGELES (April 7, 2025) — The International Home Furnishings Industry group and City of Hope are making their final calls for support in the weeks leading up to the Spirit of Life® gala in Greensboro, N.C. Many industry leaders have stepped up with sponsorships and donations for the industry’s flagship fundraiser that supports cancer and diabetes research and treatment.  

This year’s Spirit of Life honorees are Dr. Man Li Wong of Manwah and Jay Schottenstein of American Signature Furniture and Value City Furniture. The awards gala will be held Sunday, April 27 at the Sheraton Greensboro at Four Seasons.  

The event committee encourages more leaders to answer the call to action and emphasizes City of Hope’s national and global impact, which has been supported by the International Home Furnishings Industry group with over $100 million since its partnership began in 1965. 

Sponsors and supporters represent every part of the industry and include retailers of all sizes across the country, furniture and mattress manufacturers, and suppliers and service providers. The committee recognizes this year’s current top sponsors: 

Presenting Sponsors $100,000:  

  • American Signature Furniture/Value City Furniture 
  • Rooms To Go 

Honoree Circle Sponsors $50,000:  

  • Ashley Furniture 
  • LS Direct 
  • Manwah Holdings 

Diamond Sponsors $25,000:  

  • Baer’s Furniture 
  • Berkshire Hathaway Group (Nebraska Furniture Mart, Jordan’s Furniture, RC Willey and Star Furniture) 
  • CITY Furniture 
  • Classic Home 
  • Darvin Furniture 
  • Flexsteel 
  • Hooker Furnishings 
  • J.B. Hunt Final Mile 
  • Jofran 
  • KUKA Home 
  • La-Z-Boy 
  • Liberty Furniture 
  • Mattress Firm 
  • Najarian Furniture 
  • Raymour & Flanigan 
  • Samson 
  • Tempur Sealy 

Platinum Sponsors $15,000 

  • GigaCloud 
  • JBS Couros  
  • Lifestyle Enterprise 

Gold Sponsors $10,000 

  • Amazon 
  • ANDMORE 
  • Love Home Fabrics 
  • Wayfair 
  • Bill Wittenberg 

Silver Sponsors $5,000 

  • AzkoNobel 
  • American First Finance 
  • Amini Innovation Corporation 
  • BEDGEAR 
  • Bernhardt Furniture 
  • Bob’s Discount Furniture 
  • Broyhill/Broyhill Foundation 
  • FTS/BrandSource 
  • Glen Rave 
  • HH2 Home & Vogue Home 
  • Jonathan Louis 
  • Massood Logistics 
  • Slumberland Furniture 
  • SunBelt Xpress 
  • Vanguard 
  • Vivet Inc./Markor International 

For City of Hope’s past Spirit of Life awards, view the honorees here. To support or register for this event, visit CityofHope.org/IHFI-Gala. For more information, contact Kristy Silverman at 626-713-1580, or send an email to ihfievents@coh.org

To learn more about the West Coast Golf & Tennis Tournament, the industry’s other flagship fundraising event, and to register online, click here. For more information, contact Kristy Silverman at 626-713-1580, or send an email to ihfievents@coh.org

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