NEWS RELEASE
PHOENIX, Ariz., April 8, 2026—Brooklyn Bedding, manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced a new retail partnership with Big Sandy Superstore, a leading home goods retailer serving the Midwest. With this partnership, Brooklyn Bedding joins Helix as the second 3Z Brands portfolio company to be featured on Big Sandy showroom floors.
Beginning this month, three Brooklyn Bedding mattresses will be available in 28 Big Sandy Superstore locations across the region. The assortment includes three newly redesigned models: CopperFlex® Pro, Signature Cloud Hybrid, and Aurora Luxe Cloud Hybrid. The lineup spans three pricing tiers and features unique combinations of fast- and slow-response foams engineered to deliver Brooklyn Bedding’s signature feel.
“We are thrilled for Brooklyn Bedding to join Helix in Big Sandy Superstores,” said Jerry Lin, Co-Founder of Helix Sleep. “Big Sandy has been a strong partner, and this expansion allows us to offer shoppers a broader range of solutions across different comfort preferences and price points. Brooklyn Bedding adds a strong value-oriented assortment that complements Helix and allows us to serve customers across multiple price tiers while maintaining the innovation and performance both brands are known for.”
Stephen VanHoose, President of Big Sandy Superstore, added: “Brooklyn Bedding has been a true partner for us, not only delivering a great product, but also helping generate meaningful traffic. The brand pulls customers in, and once they’re in, the product sells itself.”
Recently redesigned with upgraded materials, the CopperFlex Pro combines Brooklyn Bedding’s signature copper-infused memory foam with enhanced performance, delivering exceptional comfort at an accessible price. The Signature Cloud Hybrid pairs high density memory foam with VX Responsive Foam to balance contouring and support, while the Aurora Hybrid builds on this advanced foam blend with a zoned coil system designed to enhance targeted support. Both the Signature and Aurora models available at Big Sandy include Brooklyn Bedding’s new Phase Change Material (PCM)-infused ThermoPhase Foam and a pillowtop comfort layer to promote cooling and pressure relief. All Brooklyn Bedding mattresses are GREENGUARD Gold and CertiPUR US certified and made without harmful chemicals or fiberglass, offering customers a safe, comfortable, and restorative sleep experience.
Launched in January, Brooklyn Bedding’s retail program is designed to support large scale partners through key operational advantages, including domestic mattress assembly, in house production of proprietary foams and coils, and a broad national manufacturing network. Building on the successful retail framework established by Helix, the Brooklyn Bedding program applies a proven operational model while introducing a distinct product assortment, differentiated price positioning, and brand strategy tailored specifically to retail partners.
“Building on the successful rollout of Helix in every Big Sandy Superstore and their full embrace of our traffic-driving, co-marketing partnership, the addition of Brooklyn Bedding’s product line and marketing synergies is expected to attract a differentiated, highly qualified customer base into the stores at competitive price points, representing a significant win for both partners,” said Taylor Johnson, Regional Vice President of Sales for 3Z Brands.
Big Sandy Superstore is an employee-owned home furnishings and appliance retailer with more than 70 years of experience serving customers across the Midwest. With 30 retail locations spanning Kentucky, Ohio, West Virginia, Indiana, Michigan, and Missouri, the company has built a strong reputation through an expansive product selection, competitive pricing, and a service driven shopping experience. Known for its commitment to both customers and employees, Big Sandy combines knowledgeable sales professionals with a culture of ownership and community investment. Consistently recognized as one of the fastest growing home furnishings retailers in the country and named among Furniture Today’s Top Places to Work, Big Sandy Superstore continues to grow by delivering value, convenience, and trusted service to the communities it serves.
For more information on Brooklyn Bedding, please visit www.brooklynbedding.com.
