NEWS RELEASE | 2025 SPRING HIGH POINT MARKET
High Point, NC – March 21, 2025 – South Bay International, a leader in innovative sleep solutions, is set to present an extensive array of wellness-focused innovations at High Point Market, from April 26-30, 2025. Showcasing its latest cutting-edge mattress collections and adjustable bases, South Bay International invites visitors to experience firsthand the transformative power of sleep technology at their HIgh Point showroom, Furniture Plaza 510.
“At South Bay International, we understand that wellness begins with restorative sleep. Our dedication to innovation is driven by the pursuit of helping consumers achieve healthier, more fulfilling lives,” stated Toby Konetzny, CEO of South Bay International. “The products we are unveiling at High Point Market embody our commitment to comfort, sustainability, and comprehensive wellness.”
Introducing Groundbreaking Mattress Collections
Sofinity: A Revolutionary Leap in Foam Mattress Technology
South Bay International is proud to present Sofinity Foam, a groundbreaking advancement redefining the foam mattress category. Sofinity combines state-of-the-art airflow systems, superior breathability, and ergonomic design to significantly enhance sleep quality.
Key Features of Sofinity:
- Unmatched Airflow: Twice the breathability of traditional memory foam, dramatically improving cooling.
- Temperature Regulation: Advanced cooling technology ensures sleepers remain comfortable and cool throughout the night.
- Optimal Ergonomics: Precision-engineered to provide ideal spinal alignment, alleviating aches and supporting overall wellness.
“Sofinity Foam is unlike anything previously seen in the market. It represents a major advancement by addressing traditional foam mattress challenges such as overheating and inadequate support,” explained Konetzny.
EcoCore: Sustainability Without Compromise
EcoCore is South Bay’s entry point line for retailers looking to offer something that is both environmentally-friendly and price conscious. This collection is meticulously crafted using eco-friendly, soy-based, plant-derived materials, providing consumers with luxurious comfort and sustainability.
Key Features of EcoCore:
- Plant-Based Materials: Utilizes renewable, plant-derived ingredients, reducing dependence on traditional petroleum-based products.
- Plush Comfort: Soft yet structurally supportive, enhancing sleep quality.
- Environmental Responsibility: Significantly reduces carbon footprint without sacrificing comfort or durability.
“Our EcoCore mattresses embody our belief that sustainability and comfort can coexist seamlessly. We’ve developed products that align with modern consumer values while delivering exceptional sleep quality,” said Konetzny.
AllureLuxe: Natural Luxury with Innovative Cooling
AllureLuxe elevates sleep luxury through cutting-edge innovations such as Bamboo Charcoal-Infused Memory Foam and proprietary Lumi™ Graphite Bands. This collection offers unmatched cooling, moisture regulation, and supreme comfort for consumers seeking a premium sleep experience.
Key Features of AllureLuxe:
- Continuous Cooling: Lumi™ Graphite Bands provide cooling relief for more than 12 hours, optimizing sleep conditions.
- Bamboo Charcoal Memory Foam: Naturally regulates temperature, absorbs moisture, and reduces odors.
- Enhanced Support: Foam-encased pocketed coils adapt perfectly to body movements, offering exceptional comfort and reducing motion transfer.
- Increased Sleep Surface: A patented wedge support system expands usable space by 20%, enhancing comfort and mattress durability.
“AllureLuxe integrates luxurious materials with advanced cooling technologies, creating an unmatched wellness-focused sleep experience,” shared Edgar Carrasco, Director of Product Development at South Bay International.
Advanced Wellness with the ActiveAlign Collection
Additionally, South Bay International will continue highlighting its renowned ActiveAlign collection at High Point Market. This mattress series emphasizes wellness through enhanced recovery, targeted spinal support, and improved sleep quality.
Key Features:
- Reactive Foam Technology: Ensures immediate and adaptive comfort and spinal alignment.
- Copper-Infused Memory Foam: Provides antimicrobial properties, enhancing sleep hygiene and cooling.
- Patented Wedge Support System: Maximizes mattress durability and usable sleeping surface.
- Air Grid™ Layer: Enhances mattress breathability, offering superior cooling comfort.
Transformative Aging-in-Place Solutions
As the trend of aging-in-place gains momentum, South Bay International has innovated practical solutions that address the unique wellness and mobility needs of older adults. The ErgoCare Adjustable Chair Bed and the High Low Lift Adjustable Base enhance safety, independence, and comfort, contributing significantly to improved quality of life.
ErgoCare Adjustable Chair Bed: Multifunctional Wellness Solution
The ErgoCare Adjustable Chair Bed is a versatile sleep solution specifically crafted to support mobility, comfort, and independence for aging adults or individuals with limited mobility. This innovative bed effortlessly transitions between a restful sleeping position and a comfortable seated position, enhancing everyday activities.
Key Features:
- Chair Rotation: Simplifies transitioning between sitting and standing, significantly reducing fall risks.
- Adjustable Height: Customizable bed height simplifies caregiver interactions and reduces physical strain.
- Tilt Functionality: Provides relief from common issues such as acid reflux, respiratory difficulties, and circulation problems.
- Foot Incline: Improves circulation, reduces swelling, and enhances overall comfort.
“The ErgoCare Adjustable Chair Bed significantly elevates the aging-in-place experience, facilitating independence, comfort, and overall wellness,” emphasized Konetzny.
High Low Lift Adjustable Base: Safety and Comfort Enhanced
Designed with comprehensive safety and comfort features, the High Low Lift Adjustable Base provides adjustable height and positioning options, making it easier for individuals to enter and exit their bed safely. It also offers zero gravity positioning to support circulation and spinal health.
Key Features:
- Vertical Adjustment: Adjustable height simplifies movement in and out of bed, enhancing independence and safety.
- Zero Gravity Mode: Elevates legs slightly above the heart, reducing spinal pressure and enhancing circulation.
- Integrated Massage Features: Relaxes muscles, promotes blood flow, and provides therapeutic relief.
- Voice Activation: Enables hands-free control, offering added convenience and ease of use.
“The High Low Lift base provides tangible benefits to consumers looking to maintain independence, enhance wellness, and enjoy a safer living environment,” explained Carrasco.
South Bay International’s Commitment to Retailers and Consumers
South Bay International maintains its steadfast commitment to retailers by offering customizable options and tailored sleep solutions. Retailers attending High Point Market will have opportunities to explore these innovative collections in depth and discover how these wellness-focused products can enhance their offerings and meet growing consumer demands.
“Retailers have a unique opportunity to provide their customers with sleep solutions that prioritize wellness, sustainability, and luxury. We offer versatile, customizable options, ensuring our partners can effectively meet diverse consumer preferences,” added Konetzny.
Visit South Bay International at High Point Market!
South Bay International welcomes industry professionals and retail partners in for a coffee at their coffee bar while they experience these innovative products firsthand at Furniture Plaza 510 during High Point Market, April 26-30.
South Bay International’s presence at High Point Market underscores the mission to enhance consumer wellness through groundbreaking sleep technologies. Each collection South Bay International unveils offers distinct benefits designed to meet specific needs—from superior cooling and ergonomic comfort to sustainable luxury and aging-in-place solutions. The South Bay international team looks forward to sharing these transformative innovations with their partners and exploring new opportunities to positively impact consumer wellness.
