NEWS RELEASE | 2025 FALL HIGH POINT MARKET
Domestic bedding producer MLILY USA continues to build on its one-stop shop strategy with the introduction of an easy-to-build pillow program that includes four new pillows and refreshed packaging to deliver a clean and consistent brand story.
The PowerCool and Serenity collections each will offer two new pillows in two styles to accommodate personal preferences in sleep position. The pillows debut in new packaging that offers a cohesive look that elevates the merchandising presentation and helps retail sales associates guide customers in their purchase decision with clear step-up options.
“Retailers want solutions that are simple to merchandise, easy to explain, and compelling to sell” said Derek Leishman, national sales director at MLILY USA. “Our freshly streamlined packaging, step-up program, and expanded pillow assortment does exactly that and have been developed with a holistic approach that ensures doing business with MLILY is as seamless and effortless as possible.”
The PowerCool series is ideal for sleepers who seek a pillow that offers breathability and cooling attributes. Featuring ice-touch fabric and a ventilated Gel AeroFusion® Memory Foam core, the PowerCool pillow is engineered to dissipate heat and moisture throughout the night. The classic version is a versatile design for all sleep positions while the shoulder version is more specific to side sleepers, offering an ergonomic silhouette with a curved groove to cradle the head and neck.
The Serenity series balances comfort and natural freshness by pairing a soft-touch cover with bamboo charcoal memory foam. Featuring ventilation channels, the Serenity pillows offer natural breathability and odor control along with enhanced support. The classic version is a traditional profile that offers pressure relief for any sleep position while the shoulder version has an ergonomically contoured design ideal for side sleepers.
MLILY USA High Point showroom is located at Plaza Suites #1-542, welcoming guests October 24-29.
