NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Family-owned luxury mattress maker launches 90th year with new products and promotions that distinguish its domestic manufacturing history.
NORFOLK, Va. (January 17, 2025) — Paramount Sleep Company is launching a big year of new products and promotions at the upcoming Las Vegas Market that it says define the company’s 90-year legacy of innovation, distinguished quality and expert craftsmanship.
With extended showroom dates of January 24-29, Paramount Sleep will debut the exclusive Hypnos Whole Sleep Wool Series and Sleepsmith by A.H. Beard. As part of its year-long anniversary celebration, the company adds to its new Paramount Collection with the 90th Anniversary Special Edition, offered as mega choice of four unique feels and designs at a value that celebrates the milestone. The luxury mattress maker will also preview its new HD Super Duty collection to the retail community for feedback.
Exclusive Hypnos Wool Series
Designed in Great Britain and made in the U.S.A. exclusively by Paramount Sleep, the Hypnos Whole Sleep Wool Series is derived from the internationally recognized Hypnos Wool Origins collection that features ethically sourced and traceable materials such as 100% Woolkeepers® sourced wool, GOLS-certified organic latex, horsetail, micro-coils, recycled pocket spring support, and bespoke British tailoring-inspired side stitching. Every Hypnos mattress is made with exacting standards in keeping with the traditions and craftsmanship of the 120-year-old family-owned British bed making company that has held the Royal Warrant for 95 years.
The Hypnos Whole Sleep Wool Series is available in a range of profiles, from 12 to 16 inches, and caters to diverse sleep preferences with options like plush, firm, and pillow-top design. Every bed contains Woolkeepers® British responsibly sourced wool in partnership with Hypnos, meeting global standards aimed to assure that sheep farmers meet global animal welfare, land management and biodiversity requirements. The retail price range is $7,000-$12,000 with MAP pricing policy.
Hypnos has held the prestigious Royal Warrant for nearly a century, first obtaining the status in 1929 from His Majesty George V. Royal Warrants have always been regarded as demonstrating the very highest standards in excellence, quality, service and sustainable innovation, and are a mark of the best of British. Hypnos’ current Royal Warrant is for His Majesty King Charles III.
Sleepsmith by A.H. Beard
Paramount Sleep is proudly partnered with family-owned Australian luxury mattress maker A.H. Beard renowned for its handcrafted, premium beds since 1899. The new Sleepsmith collection is hand-cut, hand-layered and side-stitched by artisan hands. Every bed consists of 100% Royal Blue Rayon (viscose) fabric, premium lambswool, New Zealand wools, cotton-wool upholstery, horsetail, coconut pads, and GOLS-certified organic latex, supported by European-inspired pocket spring system. Every Sleepsmith mattress is side stitched by artisans we call sleepsmiths who handcraft all the elements in harmony.
Paramount 90th Anniversary Special Edition
Paramount invites retailers to experience the Special Edition anniversary beds with the special buy MSRP of $1,699-1,799. This celebratory value will be part of a year-long mattress test rest giveaway promotion for retailers and their consumers. Offered as a mega-choice, the Special Edition includes the same high-quality spring unit support as the rest of the Paramount Collection, a foam-encased 960, 13.75-gauge pocket spring unit. These new beds are quilted with silk, wool and cashmere along with an ergonomic natural latex lumbar. Featuring a cool knit “Sea Blue” designer fabric, each mattress is layered with naturally breathable, certified pure 100% Virginia cotton, high-density comfort foams, and encased with gel memory foam. The anniversary series delivers on the promise of East Coast luxury sleep.
HD Super Duty Preview
Retailers are invited to preview and offer feedback on the new HD Super Duty collection with Classic and Signature series comprised of four models each. The Classic series has a suggested retail price range of $1,299-$2,199. It offers excellent support with a high-density foam-encased 12.75-gauge spring design, encased with “blue” cotton and high-density comfort foam. The comfort layers consist of high-density foam, five-zone foams, gel memory foam, and targeted natural latex zoned lumbar. It also features a maximum cooling cover with silk/wool/cashmere and high-density foams to provide distinct comfort feels. The Signature series price range is $1,999-$2,999. The step-up offers a new exclusive high-density foam-encased 910 zoned and heavy-gauge pocket spring unit, plus encased with blue cotton and a new bio-based graphite memory foam. Both series are hand-compression tufted and offer an unparalleled 20-year non-prorated warranty.
Paramount Sleep will welcome guests to its C-1595 Las Vegas showroom as early as Friday, January 24.
