NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET
South Bay International will take center stage at the upcoming Las Vegas Market (July 27–31, 2025) in Showroom B‑962 with the debut of three wellness-centric innovations poised to redefine the future of sleep: a cutting-edge partnership with Cambridge Sleep Sciences, the Anatomiq Mattress with ARClift carbon‑fiber technology, and the AlignAire Active Stretch Bed. Each innovation brings new depth to restorative rest, with daily raffles for the revolutionary SleepHub device adding excitement to every day of the show.
South Bay International × Cambridge Sleep Sciences
A partnership bringing neuroscience-backed audio to the mattress.
Headlining LVM is South Bay’s powerful collaboration with Cambridge Sleep Sciences, combining a science-backed audio technology proven to enhance sleep with South Bay International’s unmatched range of mattresses. This game-changing solution uses the clinically proven SleepEngine technology, helping users fall asleep faster, stay asleep longer, and wake up truly restored.
Results That Speak Volumes
Adult participants with at least 3 months of insomnia saw the below results in a study using the SleepEngine technology:
- 92% saw a positive improvement in their sleep (based upon PSQI scores), with on average
- Gained 155 more minutes of sleep on average, per night
- Experienced 55% fewer awakenings
- Spent 76 fewer minutes awake during sleep
Developed over 15 years by neuroscientists and engineers, SleepEngine uses low frequency sound waves which are recognized by the brain and guide the mind through healthy sleep cycles.
Key Benefits
- App-controlled and wellness-focused
- Delivers non-invasive, non-pharmaceutical sleep optimization
- Validated by real users, independent trials, and global experts
The Cambridge Sleep Sciences team will be on-site in Showroom B‑962 throughout the show, offering live demonstrations, hands-on tech walk-throughs, and in-depth discussions on the neuroscience behind SleepEngine. This is a rare opportunity to engage directly with the innovators behind one of the most advanced sleep technologies available today.
“This is science you can sleep on,” said one doctor-turned-advisor. “SleepHub has changed the way I sleep and live.”
Daily SleepHub Raffle
To celebrate this groundbreaking technology, South Bay & Cambridge Sleep Sciences will be giving away a SleepHub device each day at Las Vegas Market. Visit Showroom B‑962 daily to enter and experience the innovation for yourself.
Anatomiq Mattress with ARClift: Where Performance Meets Prestige
Next in the trio is a bold engineering feat: the Anatomiq Mattress, featuring the industry’s first true carbon‑fiber embedded support system. The ARClift technology offers active, adaptive support, lifting and aligning the spine like no foam or spring ever could.
What Makes ARClift a Game-Changer:
- Patent-pending deflective support design adapts to your body
- Made with real aerospace-grade carbon fiber
- Contours and lifts, supporting without sagging
- Works across firmness levels, from soft contouring to firm alignment
Leaves “carbon dust” competitors behind
Why It Matters:
Unlike traditional mattresses that simply react to pressure, ARClift deflects and conforms in real time, shaping itself to every curve and movement while reinforcing posture and longevity.
Stop by Showroom B‑962 to see and feel ARClift in action through interactive demos and expert walk-throughs.
AlignAire Active Stretch Bed: Spa-Caliber Comfort, Refined for the Bedroom
Completing South Bay’s wellness trifecta is the AlignAire Active Stretch Bed, bringing spa-quality rejuvenation home through an advanced, built-in air compression massage system designed to align the spine, relax muscles, and enhance recovery.
Key Features
- Five massage zones, customizable programs and intensities
- Pressure point therapy from head to toe
- Three types of premium foam deliver contouring comfort—even when not in use
- Improves flexibility, circulation, and spinal health
Whether winding down or waking up, AlignAire supports the body’s natural rhythms and keeps wellness front and center.
At the Show
Try AlignAire live in Showroom B‑962, where attendees can test different stretch settings and feel the difference of restorative technology firsthand.
Three Wellness Innovations. One Vision. A Strategic Advantage for Retailers.
South Bay International’s trio of breakthrough launches marks a bold step forward in the evolution of performance sleep, one that nurtures body, mind, and lifestyle through a unified vision of science, comfort, and innovation.
“Our goal is simple—help people sleep better and live better,” said Toby Konetzny, CEO of South Bay International. “With embedded audio therapy, carbon-fiber structural support, and full-body recovery features, this lineup addresses the complete sleep ecosystem.”
For retailers, it’s a chance to be at the forefront of a growing consumer movement toward wellness-driven sleep solutions. As customers increasingly prioritize mental health, physical recovery, and better rest, South Bay’s latest innovations give retailers a compelling, science-backed answer.
Why It Matters for Retailers
- Differentiate your business with innovative technology
- Tap into the booming demand for non-pharmaceutical sleep support
- Leverage clinical credibility and growing media interest to build customer trust
- Drive higher value sales with unique features and high-margin innovations
- Access comprehensive marketing and training support from South Bay’s expert team
With wellness now a central priority for today’s consumers, aligning with South Bay means offering products that truly make a difference in people’s lives, while driving meaningful results for your business. South Bay is energized to bring your business a step forward in the category evolution of wellness-driven sleep solutions.
Join South Bay International, Your Wellness Destination, at Las Vegas Market
South Bay International welcomes all attendees to Showroom B‑962 at the upcoming Las Vegas Market to experience the next evolution of sleep wellness. Discover how science-backed audio, aerospace-grade support, and therapeutic active stretching come together to transform rest into rejuvenation. Whether you’re exploring the brainwave-enhancing partnership with Cambridge Sleep Sciences, the revolutionary ARClift™ carbon-fiber support in the Anatomiq Mattress, or the spa-like recovery of the AlignAire Active Stretch Bed, each innovation is engineered to elevate wellness, performance, and everyday comfort. Join us and see how South Bay is redefining the future of sleep.
