NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Las Vegas, NV – January 21, 2025 South Bay International, a recognized leader in cutting-edge sleep solutions, is proud to introduce Sofinity Foam, an unprecedented breakthrough in mattress technology that redefines the foam category. For the first time, Sofinity foam will make its public debut at the Las Vegas Market, this revolutionary foam ushers in a new era of sleep innovation, offering unprecedented breathability, cooling comfort, and ergonomic support for consumers demanding a superior sleep experience.
Las Vegas Market attendees are invited to experience the innovation firsthand at Showroom B-962, where the Sofinity Collection of mattresses will be on display. Retailers not only have the opportunity to offer this advanced mattress line to their customers, but they can also custom-order Sofinity Foam mattresses tailored to their store’s specific needs and customer preferences.
The Future of Foam is Here
The Sofinity Collection represents a significant new benchmark in sleep technology, it is the first of its kind with advanced airflow design, offering double the breathability of traditional foam to deliver a cooler and more refreshing sleep experience.
This innovative foam is also engineered with temperature regulation in mind, incorporating advanced cooling technology that helps maintain an optimal sleep environment throughout the night. Unlike standard foam mattresses that trap heat, Sofinity ensures customers wake up refreshed instead of overheated. Additionally, its ergonomic precision is designed to promote optimal spinal alignment, alleviating common sleep discomforts and contributing to better back care and overall physical well-being.
“Sofinity represents the future of foam,” said Toby Konetzny, CEO of South Bay International. “Its advanced airflow technology and ergonomic precision set it apart as a game-changing solution for modern sleep needs. With Sofinity, we’re offering something completely new.”
Sofinity Foam signals the future of foam technology in the mattress industry because it directly addresses the evolving needs of today’s consumers. Shoppers are increasingly seeking products that provide more than just basic comfort; they want solutions that promote long-term well-being, regulate temperature, and support healthy sleep postures.
Furthermore, Sofinity Foam’s ability to maintain its durability and performance over time makes it an ideal choice for both consumers and retailers seeking high-quality products that stand the test of time. As the market continues to evolve, innovations like Sofinity Foam will shape the next chapter in the sleep industry by combining luxury, comfort, and health benefits in a single product.
What Makes Sofinity Foam Different from Traditional Memory Foam?
Sofinity Foam stands out as a next-generation material that addresses the shortcomings of traditional memory foam. Memory foam, while known for its contouring abilities, often sacrifices breathability and cooling. The dense composition of traditional memory foam can trap heat, causing sleepers to wake up uncomfortably warm. Sofinity Foam eliminates this problem with its innovative airflow system, which allows air to circulate freely through the mattress, keeping the surface cool and comfortable all night long.
Additionally, traditional memory foam can create a “sinking” sensation, which may not provide adequate spinal support. Sofinity Foam combines the contouring benefits of memory foam with enhanced structural integrity, ensuring that sleepers remain properly aligned without compromising on comfort. This dual focus on cooling and support makes Sofinity Foam a truly unique offering in the market.
Durability is another key differentiator. Sofinity Foam is designed to maintain its shape, responsiveness, and performance over time, addressing a common concern with traditional memory foam, which can lose its supportive qualities after prolonged use.
A Customized Solution for Retailers
In addition to offering the full Sofinity Collection of mattresses, South Bay International enables retailers to custom-order mattresses featuring Sofinity Foam to meet their customers’ unique sleep needs. This flexibility allows businesses to differentiate their offerings in the competitive mattress market by providing highly personalized solutions that combine the latest technological advancements with tailored designs.
“We’re thrilled to offer retailers a versatile product like Sofinity Foam,” added Konetzny. “Whether they’re stocking our complete Sofinity Collection or creating their own custom configurations, retailers now have access to a product that stands out for its breathability, performance and design.”
Join South Bay International at Las Vegas Market!
Las Vegas Market is your chance to experience the future of foam. Visit South Bay International at Showroom B-962 to explore the Sofinity Collection and learn how this innovative foam technology is poised to redefine sleep solutions for consumers and retailers alike.
