NEWS RELEASE | 2024 SUMMER LAS VEGAS MARKET
MEBANE, N.C. – Luxury bedding manufacturer, Kingsdown, Inc., is once again turning heads at the Las Vegas Market with dynamic window displays. Inspired by the kind of legendary department store windows that shoppers viewed as special events in themselves, this season, the Style & Substance window welcomes buyers to Space C-1401 with the visual power of bright summer flowers.
“Our goal this Market with ‘Summer of Love It’ and brightening up the window with punchy, summer-themed colors like orange, purple and pink was to be different enough to stop people in their tracks,” said Mike James, chairman of Kingsdown, “just as I was stopped in my tracks years ago by an orange mattress at a very famous department store. We want to encourage retailers to think about doing something out of the ordinary, and perhaps seasonally focused like other consumer products industries do, to capture the attention of consumers.”
The Style & Substance window features three queen-sized mattresses from the best-selling Vintage Couture collection covered in solid orange, purple and pink, framed by a garden of flowers running across the bottom of the outside glass, and a series of bouquets highlighting the wall above the beds which has been tufted to resemble a large headboard.
“In an industry long dominated by white rectangles, Kingsdown stands apart with forward-looking style and innovative, handcrafted product lines,” said Frank Hood, chief executive officer. “And in order to stand apart, we continue to push the envelope.”
“Ultimately, our goal is to capture the attention and imagination of shoppers on store floors with dramatic looks that are very different from everything else they see, and to help our dealers stand out in their marketplaces with designs that simply can’t be found anywhere else,” James said.
Indeed, the showroom’s opposite front window showcases the brand’s newest product line this Market, K2L, the latest version of the popular K2 by Kingsdown™ line, this time incorporating latex with two collections and six models to achieve comfort with a unique, buoyant feel.
Read more on the summer Las Vegas Market: Kingsdown to Introduce New K2 Latex Line At Las Vegas Summer Market Per Retailer Request.
