Farmingdale, New York-based mattress and sleep accessories supplier Bedgear has launched the Bedgear Beauty collection — a first-of-its-kind lineup designed to redefine beauty sleep while protecting, preserving and supporting skin and hair overnight.
“Beauty sleep isn’t just a saying — it’s a science,” said Bedgear founder and CEO Eugene Alletto. “With the Bedgear Beauty collection, we’ve combined our rest and recovery expertise with innovative materials to create products that work as hard as you do while you sleep. Every piece is carefully designed and proven to be friction-free, protecting your skin and hair, so you wake up more refreshed, radiant and ready to glow. By combining the quality sleep Bedgear delivers with these essentials, we’re amplifying the health and beauty benefits that truly begin from within.”
According to a news release, the new collection centers on Bedgear’s Hyper-Silk technology, a vegan, 100% cruelty-free alternative to traditional silk. This smooth fabric reduces sleep lines, frizz, tangles and hair breakage by eliminating friction and maximizing comfort. The Bedgear Beauty line is also breathable and cool to the touch, using airflow to help maintain an ideal temperature without overheating, which can help reduce inflammation and morning puffiness.
The initial launch of the Beauty Collection includes five products, now available on Bedgear.com:
- Beauty Performance Pillow ($219.99): Features a stretchable, removable and washable Hyper-Silk cover, adaptive hybrid fill, and Air-X mesh and air vents to direct heat away from the body.
- Hyper-Silk Performance Pillowcase (queen $69.99, king $79.99; white, black or misty blue): Provides overnight protection for skin and hair.
- Hyper-Silk Performance Sleep Mask ($69.99; white, black or misty blue): Offers blackout comfort with double-padded eye cups that protect eyelashes and extensions.
- Hyper-Silk Performance Turban ($69.99; black or misty blue): Lightweight and moisture-resistant with a secure, flexible fit for all-night comfort.
- Hyper-Silk Performance Scrunchies ($39.99): Available in two styles — a cushioned, oversized Plush scrunchie that helps preserve hairstyles, and a smooth, Skinny scrunchie that protects hair day or night.
“The Bedgear Beauty Collection elevates your nighttime routine by combining our patented sleep technology with beauty-focused design,” Alletto said. “It’s about waking up looking and feeling your best — every single day.”
