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Helping Parents Choose a Mattress for a Growing Child

Consumer Corner Sleep Savvy Staff -
Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.
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Spending With Purpose: What Today’s Consumer Mindset Means on the Sales Floor

Features Better Sleep Council -
Consumers aren’t saying no—they’re just thinking harder before they buy. Better Sleep Council research reveals how more intentional spending is shaping the sales floor, and what RSAs can do to build confidence and close the sale.
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Boutique Retail Done the Coastal Way

Company Craig Lauer -
When Hardy and Erica Waddell opened Coastal Mattress in Sneads Ferry, North Carolina, they were confident there was room for a better sleep-shopping experience...
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Straight Talk About Springs

Consumer Corner Julie A. Palm -
Rather than boring shoppers with a long list of product specifications, Sleep Savvy believes in the importance of retail sales associates emphasizing the benefits...
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Beauty Sleep

Consumer Corner Danielle Wong Moores -
Today's consumer loves beauty products that multitask: Think serums that pack SPF, cleansers to tone and exfoliate, oils that moisturize hair and skin.  Enter the...
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Hot Sleep Hacks for the Cold Weather

Consumer Corner Craig Lauer -
Colder months can actually support better rest—if sleepers make a few simple changes. These practical tips are useful for retailers to share with customers...
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Waking Up Tired? The Surprising Role of “Sleep Efficiency”

Research Craig Lauer -
Are you someone who logs a full seven or eight hours but still wakes up exhausted? You’re not alone. A growing body of research...
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Mind Games

Consumer Corner Craig Lauer -
A grounding technique is gaining traction among therapists and sleep specialists: the 5-4-3-2-1 sensory reset. Identify five things you can see, four you can touch,...
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Tariff Shock: Staggering Impact On US Businesses And Consumers

Research Sleep Savvy Staff -
Since the Trump administration first announced fluctuating tariffs in early 2025, U.S.-based businesses have been scrambling to keep up — and try to keep...
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The Surprising Way Boredom Boosts Happiness and Meaning

Consumer Corner Sleep Savvy Staff -
One of the most famous lines from the AMC television show “Mad Men” is “Only boring people are bored.” It’s the response of...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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