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“Inside the Mind of Today’s Mattress Shopper” – BSC Chair Dishes on Shopping Experience

In a new video series on Better Sleep Council research, BSC Chair Brent Limer tells editor at large Dave Perry the mattress shopping experience...

Retail Survey: Consumers More Interested in Better Sleep

Latest Piper Sandler report also shows shift to higher bedding prices Foam shortages are likely to continue. Mattress advertising dollars are up. Consumers are more...

BSC’s State of America’s Sleep Survey Finds a Nation Sharply Divided on Sleep Quality

The Covid-19 pandemic played havoc with the quality of sleep for many Americans, significantly increasing the number of poor sleepers and inflicting mental, physical...

BSC Study Confirms a Divided Nation

Possibly a result of the Covid-19 pandemic, consumers favor softer mattresses, especially among young shoppers, according to a Better Sleep Council survey The country is...

The Sleep Issue

For Better Sleep Month, we have assembled lively articles to help you sell more and better bedding In this issue, we celebrate the importance of...

Assessing the Covid-19 Marketplace

As consumers focus on their sleep, retailers have an opportunity to boost sales of king-size mattresses and sleep accessories The bedding industry has experienced a...

Covid-19 and Commerce

The pandemic has accelerated shifts in the marketplace, particularly how we buy and sell At the risk of overstating the obvious, during the past 13...

Mattress Matters

Consumers are almost evenly split on firmness, but softer beds have gained ground, according to research conducted by the Better Sleep Council Consumers are divided...

The 10 Most Sleep-Deprived Cities Across the U.S.

Is your town on the inaugural list from Mattress Firm and SleepScore Labs? Atlanta holds the unenviable title of being the most sleep-deprived city in...

Almost Half of Consumers Still Not Getting Good Night’s Sleep

The majority of those who say they are sleeping well recently bought a mattress, according to the Better Sleep Council Q1 tracking survey. Almost half...