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Buying Behavior, Part 4: The Purchase Experience

News David Perry -
Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important, a Better Sleep Council survey shows Consumer preference for purchasing mattresses...
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Summertime

Features Sleep Savvy Staff -
Not only is the livin’ easy, but it just became more entertaining with a new video series Ah, summer. My favorite season. Weird, right? But...
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Healthy Sleep Habits

Consumer Corner Sleep Savvy Staff -
Looking for lifestyle practices to improve your body and mind? Follow these tips to improve your sleep and kick-start your health Editor’s note: Savvy mattress...
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Sleepland Is a Wide Awake Mattress Wonderland

Retail Road Trip David Perry -
Retailer Furnitureland South focuses on bedding in a dramatic new department that aims to excite a spirit of discovery in shoppers “The World’s Largest Furniture...
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“Inside the Mind of Today’s Mattress Shopper” – BSC Chair Dishes on Shopping Experience

Inside The Mind David Perry -
In a new video series on Better Sleep Council research, BSC Chair Brent Limer tells editor at large Dave Perry the mattress shopping experience...
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Retail Survey: Consumers More Interested in Better Sleep

News David Perry -
Latest Piper Sandler report also shows shift to higher bedding prices Foam shortages are likely to continue. Mattress advertising dollars are up. Consumers are more...
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BSC’s State of America’s Sleep Survey Finds a Nation Sharply Divided on Sleep Quality

Research David Perry -
The Covid-19 pandemic played havoc with the quality of sleep for many Americans, significantly increasing the number of poor sleepers and inflicting mental, physical...
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BSC Study Confirms a Divided Nation

News Sleep Savvy Staff -
Possibly a result of the Covid-19 pandemic, consumers favor softer mattresses, especially among young shoppers, according to a Better Sleep Council survey The country is...
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The Sleep Issue

Features Sleep Savvy Staff -
For Better Sleep Month, we have assembled lively articles to help you sell more and better bedding In this issue, we celebrate the importance of...
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Assessing the Covid-19 Marketplace

Features David Perry -
As consumers focus on their sleep, retailers have an opportunity to boost sales of king-size mattresses and sleep accessories The bedding industry has experienced a...
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