NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
Adjustability is coming home. That’s the rallying call of Logicdata and Dreamotion, two brands that, as part of the Jiecang Group, will showcase their close collaboration at the Winter Las Vegas Market 2024. The strengthening of this important strategic partnership marks a new era for both brands, as they look to build new and existing business relationships in the newly designed space at C-1574.
“It’s always special to be in Las Vegas, but our first shared showroom with Dreamotion will be an incredible experience for everyone involved – especially our customers, who can benefit from an extended product range and other key synergies,” said Victor Baez, key account manager, Logicdata North America. “The joint exhibition is an outstanding example of our shared values and our goal to bring world-class adjustable furniture to every house and apartment in the U.S.”
Between Jan. 28 and Feb. 1, the Logicdata and Dreamotion teams will come together to present their unique blend of high-class European design and Asian industrial potential. With the most important players in the U.S. furniture industry in attendance, there will be plenty of opportunities to showcase Logicdata’s Cosmo line and Dreamotion’s growing range of adjustable bases, as well as the potential for synergies between each brand facilitated by the Jiecang global network.
Within the partnership, both brands will continue to market their own successful products. Logicdata’s Cosmo line, including the Cosmo Sydney, Cosmo Austin and Cosmo Vienna Luxe, is an example of this coherent product strategy: a tiered structure providing flexibility in features and price point for customers. As well as the products’ strong functionality, Logicdata will present the benefits of added services such as product customization (shown by a customized Cosmo Sydney frame) and the range’s renowned compact packaging that ensures maximum value for online and brick-and-mortar stores.
The focus on services will again include the Logicdata Domestic Inventory Program, an innovation that sees product stock kept in Michigan for U.S. customers, rather than shipped overseas. This ensures cost-effective delivery while reducing acquisition costs, lead times and risk for retailers, especially compared to free on-board models.
Meanwhile, the Dreamotion range will feature popular existing models as well as several new innovations. The Aquarius 400 is expected to impress visitors to the showroom with its premium lumbar support, while the Aquarius 200 is also expected to be a big hit. This adjustable bed frame can be fully customized, making it a popular solution for every customer.
