Ready to see your adjustable base sales soar? You’ve landed in the right place! Welcome to the first installment of our “Better Sales Sessions” series sponsored by Kingsdown, where we’re diving deep into proven strategies to connect with your customers and close more deals.
In this quick, insightful video, industry expert Craig Wilson reveals a surprisingly simple yet incredibly effective technique for showcasing the irresistible comfort and functionality of adjustable bases. Forget complicated jargon – it all comes down to making it go “upy downy”!
Get ready to unlock a powerful new way to present adjustable bases. And don’t worry, we’re just getting started. Stay tuned for more actionable sales tips and strategies in future Better Sales Sessions videos.
Transcript
Craig Wilson
Are you ready? I’m ready. Make it go upy downy.
Kathryn Greene
Okay, so Craig, when you first started in this industry, who was buying adjustable bases?
Craig Wilson
You know, it’s funny when I first started; they were teaching us things like you were dealing with hiatal hernias and things like that, to this day. I don’t know what that is.
Kathryn Greene
It was more about the ailing age, not today. So who’s buying them now?
Craig Wilson
Oh, now it’s all about use use of the mattress. Do you watch TV in bed? We see numbers in the 60% range. Do you work in bed work on your laptop? Do you scroll? Of course, okay
Kathryn Greene
It’s almost like a command center of sorts at this point. So, how do you sell an adjustable base to just about anybody? Okay, here’s the secret to selling more adjustable bases. You’re gonna give it to you. I’m ready. Are you ready? I’m ready
Craig Wilson
Make it go upy downy. You with me? I’m with you so far. You gotta move it. You gotta show it. If you make an adjustable base go up and down, you will sell more of them. The more bases you move, the more Bases you will move. So it’s as simple as this. Step one. First, make sure there’s an adjustable base under the bed you’re about to show. Step two: Once they’re lying down, go ahead and lie down, Gary. The first thing I like to do is, even without telling them, I begin to raise it just a little bit, just take some pressure off that back. Now. Let me do something. Let me raise up your head just a little bit. Let me take some of that pressure off your back, and then take it all away, and then ask them a simple question: Which should you prefer? Nine out of ten times, they’re gonna say well, elevate it great.
Kathryn Greene
We’ll talk about an adjustable base more as we move through and find the bed you love so very simple, but very effective.
Craig Wilson
You got it! Got it.
Kathryn Greene
Okay.
