Innovative adjustable base supplier says split head bases can boost average ticket and margins for retailers.
NEWS RELEASE
ST. PETERS, Mo. (June 21, 2024) – Symphony Sleep aims to be aggressive in creating opportunities for retailers with the introduction of split head adjustable bases at the upcoming summer edition of Las Vegas Market. The niche product is gaining interest at retail and can boost the average ticket and margins, says company President John Schulte.
The new split head adjustable base for queen and king sizes will be among the featured products in the Symphony Sleep showroom at C-1507, July 28-August 1. These introductions will be offered in the entry level and premium adjustable base models, the ES200 andES500. Both models can be fitted with either the elevation or hi-low lift kits.
This new product provides benefits to both retailers and their customers. Functionally, sleepers will have the freedom to articulate the head section of their bed independently from their sleep partner and enjoy truly customized comfort. For retailers, the split head adjustable base allows them to capitalize early and often in a niche market that is trending up as more consumers discover the options in the already growing category of adjustable bed bases.
“Capturing every opportunity is more important than ever for retailers. One of the advantages of partnering with Symphony Sleep is that we offer unique products and seamlessly integrate them in our line-up, helping retailers drive interest and traffic along with the efficiencies of having a reliable single source with our engineering and manufacturing capabilities,” said Schulte.
The split head queen and king bases will be featured in Symphony Sleep’s redesigned Las Vegas showroom along with the brand’s innovative accessories and marketing that are getting the attention of top retailers, such as the patented elevation kit and What’s Your Sleep Angle? marketing program, ESHILO lift kit, and SleepSafe.
