DeLandis Sleep, a Houston-based original equipment manufacturer and design manufacturer of sleep and comfort products, has streamlined its design-to-delivery process and expanded production capacity to enable retailers to launch private-label programs in less than six weeks. This initiative is part of DeLandis Fast-Tracks Private to better serve their clients.
“During the Las Vegas Summer market, we had some very interesting conversations with retailers who are considering turning to private-label programs, looking for partners who can deliver consistency, quality and speed,” said Joe Dicello, regional vice president. “That’s the trifecta for private-label success, and it’s our sweet spot. We earned our reputation as ‘the brand behind the brand’ because we’re very good at powering our customers’ success behind the scenes.”
According to a new release, tariffs and supply chain volatility have prompted retailers to seek domestic private-label alternatives to maintain pricing stability and margin control. To answer this, DeLandis Sleep —— which has developed many successful retail private-label programs — is helping major chains and large retailers differentiate their offerings by delivering exclusive, margin-friendly product lines that stand apart from price comparisons and long lead times.
Company officials said that by combining its R&D, integrated supply chain management and manufacturing expertise with agile domestic production, the expanded capacity will enable more store owners to launch exclusive lines without high volume thresholds.
“Retailers don’t just want a mattress, they want a strategic partner who understands their floor, their customer and their margin goals,” DiCello said. “Every program we develop is designed for retail success and offers outstanding margins up to 65%.”
DiCello added that dealers are increasingly interested in private-label programs, due to their higher profit margins compared to national brands. “Many consumers view private label mattresses as offering better value than comparable branded product, even in the luxury segment.”
The DeLandis private-label program offers four models to help retailers stand out in the marketplace.
The BYD Hybrid is a four-bed lineup designed to offer premium sleep at competitive prices. The Dream Edge assortment features copper-infused memory foam for cooler sleep and graphite-infused MDI memory foam for heat dissipation. COZEE1, part of the Sleep Innergy lineup, is layered with high-density premium gel memory foam quilting and three pounds of pressure-relieving quilting foam wrapped in a European quilted design. Sno-Tec is a four-bed hybrid assortment crafted with a one-inch 3D honeycomb gel layer for pressure relief and durability, four pounds of naturally mold-, mildew- and dust-mite-resistant latex, with a single-needle quilted cover for luxury bed-like elegance, the news release said.
