Chicago-based licensee brand Englander has created a new national assortment designed to provide better service to current and new regional retail partners.
According to a news release, the six-mattress collection is designed to offer retailers across the country attractive margins, with retail prices ranging from $999 to $2,199 in queen size. The assortment combines Englander’s cooling technologies and specialty foams to provide a comfortable sleep experience for consumers.
“Our factories have always done a tremendous job serving independent dealers and even smaller regional chains within their territories. But as we look to expand our offerings to larger regional players, we need a more consistent lineup which this new program addresses,” said Englander president and CEO Lou Paige. “We carefully selected some of our most popular models into this program with a variety of features and price points meant to reach a wide range of consumers. With this line, a dealer can put a tailored national brand on their floors with appeal to every shopper.”
Paige added that Englander also supports its dealers with an ever-growing suite of marketing resources and tools designed to amplify their brand presence and drive customer engagement.
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