Chicago-based licensee brand Englander has extended its 18-year partnership with Egyptian bedding manufacturer BedJenssen for another five years, through a newly signed licensee agreement. The transaction continues to give Englander a presence in Egypt, Algeria and Morocco.
According to a news release, BedJenssen was founded in Cairo in 1954 and is considered the longest continually operating vertically integrated mattress producer in the Middle East. It has three factories, 1,400 employees, six retail locations, sells online and has a large wholesale distribution business. The company’s hospitality business includes manufacturing products for IHG hotels and Four Seasons properties.
Mohamed Mostafa, vice president of BedJenssen and a third-generation member of its founding family, said that as a young adult, he spent summers in Los Angeles where a relative held the local Englander license. He worked summers in the plant and was impressed with the brand’s quality, value and design. In 2007 he brought Englander to Egypt.
“My grandfather and father created the BedJenssen brand. I wanted to make my mark on the company with a new brand. Englander has been incredibly successful for us in the region where U.S. products have historically been respected for their high quality,” Mostafa said.
Currently, the company said it is producing and selling 14 Englander models.
“Mohamed and BedJenssen have been partners of ours for a long time. They are quality producers who know how to market the brand in their region, and we are very happy to continue our relationship,” Englander President and CEO Lou Paige said. “Internationally, we continue to grow and expand our business. Local, high-quality producers know that with a successful American brand, they can reach new customers and realize higher margins.”
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