Gold Bond Launches Private Reserve Line

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The Private Reserve collection contains Leggett & Platt’s 1950 Zoned Quantum Coil unit alongside multiple layers.

Independent bedding manufacturer, Gold Bond, has introduced six new Private Reserve luxury mattresses with premium spring, foam and latex options. The collection is the company’s most luxurious and durable, according to a news release.

The Private Reserve collection contains Leggett & Platt’s 1950 zoned Quantum coil unit alongside multiple layers. These layers include zoned NanoCoils and Carpenter’s Aurora spring-like foam that helps with airflow. The higher-end models also feature Talalay organic latex, and the top three mattresses in the line each have 5,208 coils.

All mattresses are two-sided, adjustable-base friendly and wrapped in a 100% Belgium rayon damask cover. They range from $2,000 to $3,000 in queen at retail, making them one of the most affordable groupings in the luxury bedding sector.

“Consumers are investing in luxury sleep products that provide the ultimate in comfort and support,” said Robert Naboicheck, CEO of the Hartford, Connecticut-based company. “The new Private Reserve collection curates some of the newest and innovative components in luxury sleep in a durable mattress that will perform for decades.”

The trend toward luxury home goods started two years ago during the pandemic, when quarantined consumers were flush with government stimulus money, company officials said. So people started buying better quality sleep products. This trend provided the impetus for the new collection.

 “The pandemic shined a bright light on consumer health and the importance of sleep in that equation,” Naboicheck said. “Add to that a greater appreciation for their homes — since they spent more time there— and you see more than a trend for better goods but rather a permanent change in consumer behavior. We first saw a blip then in spending on luxury sleep products. In a normal cycle, we would have seen the curve even out over time. But two years later, we are still seeing the flight to quality. That is not a trend, but a permanent change.”