Concord, Ontario-based bedding essentials manufacturer HealthGuard underscored the critical role of partnerships and collaboration as key takeaways from the Summer 2025 Las Vegas Market. Exhibiting for the fifth consecutive time in the Specialty Sleep Association space, HealthGuard said it left the market with expanded brand visibility and strengthened connections with retailers and industry partners.
“SSA has been a strong launch pad for our brand,” said Ryan Cleary, vice president of sales of HealthGuard. “The support we receive from Tambra and the SSA team ensures that every market is productive — not just in terms of immediate sales opportunities, but in building the kind of lasting relationships that move our brand and industry forward.”
SSA has played a role in launching numerous brands over the years, including Boyd Sleep, Cariloha, DreamFit, and Purecare, a press release said.
“The HealthGuard team takes their presentation and time at market seriously, doing their homework to ensure they are busy with visitors and make the show work for them. They are professionals who work hard with boots on the ground but are also fun at market,” Tambra Jones, SSA executive director, said.
HealthGuard’s emphasis on relationship-building in its collaborations with partners such as Denver Mattress, Modern Mattress and Original Mattress Factory exemplifies how trust, shared values and quality products can lead to long-term success in the specialty sleep sector.
“While traffic was lighter than the winter show, the quality of the conversations we had was exceptional. We came away with tangible opportunities and reinforced confidence in our product line and market strategy,” Cleary said.
