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Phoenix-based direct-to-consumer sleep brand Helix Sleep has launched a new retail partnership with San Diego-based Jerome’s Furniture.
“We’re proud to launch with Jerome’s Furniture, a Top 50 retailer and a trusted name in Southern California,” said Jerry Lin, co-founder of Helix Sleep. “Their commitment to quality and customer care aligns closely with our own values, making them a natural partner for Helix. Expanding into Jerome’s locations allows us to showcase our high-performance mattresses to more customers while continuing the momentum we’ve built with other retail partners.”
According to a news release, Helix mattresses will be available in all Jerome’s locations across the Southern California region beginning this month. The assortment features four of the brand’s most popular models, each designed for a different budget and sleep style: Midnight Core, Midnight Luxe with GlacioTex, Twilight Luxe with GlacioTex and Midnight Elite. Customers can experience Helix’s product features in-store, including zoned lumbar support, GlacioTex cooling technology and advanced hybrid construction. All Helix mattresses are Greenguard Gold and CertiPUR-US certified, free from harmful chemicals and fiberglass.
“At Jerome’s, our mission has always been to provide our customers with quality, comfort and value they can trust,” said Ali Tommalieh, senior vice president of bedding for Jerome’s Furniture. “Partnering with Helix Sleep allows us to bring even more innovation and choice to our mattress offering. Helix’s reputation for personalized comfort and cutting-edge sleep technology aligns perfectly with what our customers are looking for. We’re excited to introduce Helix to our showrooms and believe this collaboration will make it even easier for families across Southern California to find the perfect night’s sleep.”
For the launch, Helix will run co-branded digital marketing campaigns designed to drive customers to their local Jerome’s Furniture retail store. The campaign will be supported by Helix’s national sales and training team, positioning the brand to deliver a high-touch retail experience, the news release said.
