Avondale, Arizona-based mattress manufacturer and licensing group King Koil Mattress Co. launched an expansion of its relationship with Nationwide Marketing Group and its members at the recent PrimeTime event and expo in San Antonio, Texas. King Koil showed six collections, unveiled a series of new incentives and opened numerous new accounts.
King Koil CEO David Binke spoke at the event, which attracted about 3,000 participants. He shared his gratitude for the relationship King Koil has forged with the group and its retailers over the years and unveiled new programs to strengthen those bonds.
“We’re taking a more aggressive approach with Nationwide because our collaboration is exceptional and we appreciate your support,” Binke said. “Our team has worked really hard with our introductions for you and for incentives that will help you grow your businesses, improve margins and further bond our companies together.”
According to a news release, King Koil presented its SmartLife, PureBliss, Intimate, Xtended Life and iBed collections at the show. The brand also offered Nationwide members a series of special promotions and incentives for retailers, including deals in the group’s Palooza pavilion, where members received 90-minute, exclusive limited-time savings.
Read more industry news.
