Pantone Reveals Its 2024 Color of the Year

Pantone’s 2023 Color of the Year, Viva Magenta 18-1750, was a bold outlook on the year with its high saturation fuchsia shade. Now, the Carlstadt, New Jersey-based color information company is going more subdued with its 2024 Color of the Year, Peach Fuzz 13-1023.

According to a press release, the hue creates a feeling of tenderness and communicates a message of caring, sharing, community and collaboration in a time of turmoil.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” says Leatrice Eiseman, executive director for the Pantone Color Institute.

So how might this color apply to retail settings? “When people are having to make a considered purchase, it’s better if they’re in a space that isn’t too energizing, that doesn’t rev them up. Because if they have to think through pluses and minuses and they’re in a space that’s really energizing, often they just leave, or they don’t buy anything at all,” says Sally Augustin, principal of Design With Science. A color like Peach Fuzz 13-1023 could help create a relaxing environment for customers to mull over mattresses and, in turn, help keep them in the store longer.

“Colors seen have a significant effect on how humans think and behave, how they experience their physical world and whether they achieve the goals they’ve set for themselves,” Augustin says. So, if you have any renovations in the works or are looking for an inexpensive way to spruce up your store, keep Peach Fuzz 13-1023 in mind.

Look out for the January/February 2024 issue of Sleep Savvy magazine, which will contain a roundup of all the 2024 picks for color of the year from companies like Behr, Sherwin-Williams and more. The article also will include the full interview with Augustin, who breaks down the color psychology behind each choice and offers ideas for applying them in retail settings.