Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, has launched the new Serta iSeries NXG mattress collection — engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief and ideal support at accessible premium price points.
“The feedback from consumers was clear,” said Anne Edwards, senior vice president of Serta brand marketing. “They were saying, ‘I want to sleep cooler; I want to toss and turn less; I want a bed that has my back.’ We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel — now what we are hearing is ‘I want iSeries!”
According to a news release, the Serta iSeries NXG lineup is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction — designed to offer simple step-ups in performance with each level.
“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” added Dominick Azevedo, chief sales officer, Serta Simmons Bedding. “It’s a strong value story, backed by a trusted brand, that’s designed to resonate with today’s informed shopper and drive sales on the floor and online.”
All models in the iSeries NXG line are equipped with the MaxCold cover, providing immediate cooling comfort and carbon fiber memory foam, which offers exceptional pressure relief and temperature regulation. Additionally, all models incorporate Serta’s new NXG memory foam, combined with high-density foams, to deliver deep contouring and responsive pressure relief. Hybrid models include a five-zone coil support system and foam models feature a high-density 7-inch support core with BestEdge foam encasement for enhanced full-body alignment. Select models also include the UltraCold system, offering an extra layer of temperature control for hot sleepers. Some hybrids in the line utilize micro-coil support layer systems for responsive comfort and improved airflow, the news release said
The Serta iSeries NXG collection is available in twin through king sizes, as well as a new split-head option available in queen and king sizes. Suggested queen pricing ranges from $1,999 to $2,999, with multiple comfort options: firm, medium, plush, and ultra-plush.
“This launch is about meeting a growing demand for smarter comfort,” said Tim Oakhill, chief marketing officer, Serta Simmons Bedding. “Consumers today expect more from their mattress — more features, more value, more trust — and iSeries NXG delivers on all fronts with clarity, consistency and performance.”
