Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, will join the 99th Macy’s Thanksgiving Day Parade with a float traveling through the streets of Manhattan on Thursday, Nov. 27.
“The Macy’s Thanksgiving Day Parade has brought joy and wonder to generations of families, and we’re thrilled to celebrate our beloved Serta Counting Sheep in such an iconic way,” said Anne Edwards, senior vice president, Serta brand marketing. “With our debut float, we’re blending holiday celebration with Serta comfort to help families create meaningful memories – and get a great night’s sleep!”
According to a news release, this year’s parade will mark the first appearance of The Counting Sheep’s Dream Generator, a new float featuring Serta’s brand mascots. The float incorporates signature nighttime elements, including stars, moons, cloud fluff, and multiple lighting and spinning effects designed to delight spectators on Thanksgiving morning.
“We are overjoyed to welcome Serta and the fun-loving Serta Counting Sheep to this year’s exciting parade lineup as we celebrate our 99th march,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “On Thanksgiving morning, with the help of the imaginative Dream Generator, the Serta Counting Sheep will blanket the streets of New York City – and homes across the country — with warmth, wonder and pure joy as we kick off the holiday season together.”
To celebrate the 25th birthday of the Counting Sheep and their parade debut, the brand has launched the Serta 34th Street collection — a limited-edition mattress line inspired by the Macy’s Thanksgiving Day Parade and Macy’s Herald Square on 34th Street in Manhattan. The collection is available exclusively at Macys.com in twin to California king sizes, including a split-head queen, with medium, firm and plush comfort options.
The line features Serta zoned comfort for targeted support; an individually wrapped coil system for durable support and minimal motion transfer; PillowSoft air foam cushioning and Cool Twist gel memory foam for enhanced airflow, heat dissipation and contouring comfort; and a special edition design with an illustrated Counting Sheep mattress cover, the news release said.
The 99th Macy’s Thanksgiving Day Parade will air Thursday, November 27, in the U.S. on NBC and stream on Peacock from 8:30 a.m. to noon in all time zones.
