Newwark, New Jersey-based Shifman Mattress Co. has crafted the Authenticity collection in collaboration with luxury retail partner Bloomingdale’s. The new collection comes as a result of a successful 37-year partnership.
The Authenticity collection created by Shifman exclusively for Bloomingdale’s offers an elevated visual appeal and all-natural comfort layers, according to a news release. Designed to provide a Zen-like retreat, the line caters to customers seeking luxurious, eco-conscious sleep solutions.
The collection is divided into two subcategories, Pure Awakening and Pure Slumber, each comprising of three comfort styles: a firm tight top, a medium pillow top, and an ultra-plush box pillow top. Pure Awakening is constructed with a natural latex core encased with latex rails, layered with New Zealand wool, alpaca, silk and sculpted latex. Pure Slumber features latex-encased innersprings layered with natural cotton, sculpted latex, New Zealand wool, alpaca and silk. Together, the construction and natural materials of this collection ensures breathability, temperature regulation and durability, company officials said.
The Authenticity collection is floored in 19 Bloomingdale’s locations and is available online at Bloomingdales.com. The six-model collection has a retail price range of $6,979 to $11,969, queen mattress only.
“The Shifman and Bloomingdale’s brands are well-aligned, each dedicated to delivering exceptional, distinctive products with enduring quality and value to ensure customer satisfaction,” said Bill Hammer, Shifman president. “I am proud of the new Authenticity collection at Bloomingdale’s and look forward to helping countless consumers sleep well on handcrafted, natural, breathable mattresses that offer the health benefits of serene slumber.”
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