Surfside Casual, a full-service home furnishings and design chain based in Somers Point, New Jersey, has reimagined the bedding department in each of its five South Jersey stores with a private-label lineup comprised exclusively of 14 Gold Bond mattresses.
According to a news release, this reorganization took place under the leadership of Ken Mazda, an industry veteran who built Nationwide Discount sleep Centers into a 60-store Philadelphia-area chain. He later sold the chain to Mattress Giant then led business development as vice president of 1-800 Mattress.
Starting at $499 and ranging up to $2,799, all the stores’ private-label mattress models feature the signature Surfside Casual logo with an ocean in the background and carry island-inspired names. Most of the mattresses are also two-sided, one of Gold Bold’s key differentiators, the news release said.
“One of the marketing tags we use is ‘50% more for 50% less,’ because you get double the mattress for half the price of the ‘S’ brands,” Mazda said. “Generationally speaking, when older consumers come in who grew up with two-sided mattresses, they are excited to find that they are still available. And in the current economic environment, younger people who never heard of two-sided beds appreciate the value for their dollar.”
According to Mazda, Surfside Casual’s private label line is also a better value because the manufacturer does not spend money on national advertising. “All those advertising dollars are baked into the price you pay for the ‘S’ brands,’’ he said. “With our private label line, we are buying great value and passing that value along to our customers to provide them with the best quality mattress for an incredible price and our customers love it.”
