Vispring, a premium bed and mattress maker based in Plymouth, England, has launched a new website following a comprehensive brand refresh and the opening of new showrooms across Europe and the U.S.
According to a news release, the new website features expanded product offerings and offers an enhanced digital experience that aligns with the brand’s standards of craftsmanship and appeal to luxury consumers.
“Designed with our clients in mind, the new site offers a more elegant and informative experience, telling our story with greater clarity, showcasing our collections more effectively, and helping guide shoppers from inspiration to purchase,” said Clare Schifano, global marketing director.
Company officials say the new site features improved navigation, clearer product storytelling and product pages highlighting Vispring’s features and benefits. An updated retailer locator makes it easier to find Vispring’s flagship showrooms and the nearest standalone showroom or retailer. The site is also been fully optimized for mobile, providing seamless user experience across all devices.
“At Vispring, we believe a bed is more than just a place to sleep — it’s the heart of your home. This refresh is a celebration of Vispring’s legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation,” Schifano said. “At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”
The new website follows Vispring’s comprehensive brand refresh earlier this year, ahead of its 125th Anniversary in 2026. Key elements of the refresh include a refined visual identity with a new tagline, brand pillars, imagery, and messaging across all communication channels; an enhanced retail experience with new point-of-sale design, store style guides and concepts first introduced at Milan in April 2025; all new store designs, including flagship store launches in New York and Dallas; and a continued dedication to sustainable practices and using natural materials in its manufacturing process, the news release said.
