NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
Sustainable and exchangeable layers now with Organic Latex and 3 LB HR foam Quilting.
Boulder, Co., Dec 29th, 2023 — Williams Co. Mattress LLC, is returning to Las Vegas Winter Market with sustainable zipper mattresses and natural materials, designed for couple customization, firmness preference changes, and layer replacement over time as opposed to disposal.
The “Organic” and “Hybrid” collections by Williams Co. have a brass zipper cover and easily exchangeable layers, serving retailers by eliminating full product exchanges or returns. Layers can also be replaced over time as opposed to disposing of the product. “Being third-generation mattress retailers ourselves, we have experienced the way exchanges and returns hurt business. Seeing businesses taking on the costs of returns, & products going into landfills, it’s not sustainable. Our design changes that, and it’s revolutionizing our partners’ showrooms,” said Madison Williams, Williams Co. mattress Co-Founder. The products also offer “dual core” customization, giving couples a chance to choose “Firm” or “Plush” within the same mattress.
The new Williams Co. Hybrid collection combines individually wrapped double-tempered coils, all-natural wool, and bamboo cover with a 100% GOLS certified organic latex comfort layer, and a CertiPUR copper memory foam and HR cold foam quilt. The natural and organic fibers are cool to the touch, offering an all-natural sleep surface, with a luxury memory foam feel.
Both collections are available for wholesale and will be shown in Las Vegas Winter Market 2024 in space C1565 #47. Products can be seen at https://williamscomattress.com. Pricing begins at $2,999 for a Queen mattress, both lines have three products, at three competitive price points.
About the Company
Williams Co. Is a family wholesale company out of Boulder Co. Their product development stems from the idea of “buying the best thing you can afford, and keeping it for a long time”. In the early 90s, the Williams made a home and place of business in Colorado, owning and operating boutique mattress retail stores. When large brand names simply couldn’t produce the type of old-world craftsmanship that the family wanted to offer their customers, and at price points that felt were fair to the community, they began to design their own products. Consumers responded astoundingly to the quality differences. Today, their mattress collections are available for wholesale, & the Williams Co. hybrid line boasts an average of 70% of showroom volume, in the stores where it’s shown. The company is dedicated to over-the-top customer service for its partners, a promise of quality and sustainability, and clean fibers that consumers can trust.
