Wonder, a Tampa, Florida-based provider of in-person sales acceleration tools for the furniture industry, today announced the launch of its new interactive quiz builder. According to a news release, the tool lets retailers create and publish custom sleep quizzes on in-store kiosks.
The quiz builder helps shoppers identify mattress options based on their comfort preferences, sleep concerns and desired features. It also benefits retailers by assisting guests in the shopping process while steering them toward products that support revenue goals.
Another offering from the platform is its pricing intelligence service, which tracks wholesale price changes across participating brands and summarizes them in a digest for retailers. According to Wonder, this service helps “stores protect their margins amid shifting tariffs and supplier costs.”
“Mattresses are sold differently than furniture,” said Kaspar Fopp, CEO of Wonder. “They’re built on invisible qualities that require deeper understanding. Our quiz builder gives retailers an easy way to start that conversation, helping guests feel ‘in charge’ and confident before they ever lie down on a bed.”
The launch of the quiz builder coincides with a new partnership with Serta Simmons Bedding, an Atlanta-based mattress company. Serta will bring its roster of products, including Beautyrest, to the platform, joining brands like Ashley Furniture, Corsicana, Nectar, Purple and Tempur Sealy International.
Through the partnership, Wonder states it will manage “all SSB national promotions and ensures participating retailers’ kiosks and connected websites remain automatically updated with accurate pricing and offers.”
The interactive quiz builder is now available to all Wonder customers. To see how the quiz works, watch the demo on YouTube.
