Manufacturer purchased the brand in 2019, has made major upgrades Diamond Mattress has relaunched Royal…
BrandSource and Diamond Mattress have collaborated to offer a boxed bed collection to the buying group’s 4,500 members. The new line is well merchandised for a broad range of customers, according to a news release.
The companies say the new Pace program provides retailers a distinct advantage in the category. With retail price points from $599 to $1,799 for a queen mattress, the collection is designed to offer a sleep solution to meet any customer’s comfort level and budget needs.
Building on their growing partnership, BrandSource and Diamond co-developed the Pace collection that emphasizes top-selling features and layers in strong selling stories based on quality components and sustainable materials, company officials said. The collection features natural latex, certified organic cotton, upcycled denim, temperature regulating fibers and patented coil design.
“BrandSource has placed more focus on the bedding category recently,” said Patrick Wolf, Diamond Mattress vice president of sales and education. “This will continue to be a great area of opportunity for many of their members, and Diamond is proud to be an important partner in that effort. We assembled a smartly merchandised broad assortment with no minimums which ships to the retailer or directly to the customer’s home.”
Pace offers 10 mattress models and a total of 16 beds ranging in profile and comfort options. The Rise mattress is the featured model. It’s a 13.5-inch euro-top bed with a Cool Touch temperature-regulating fabric cover and memory foam. Other materials include natural latex for breathability and pressure- relieving support, as well as a system of individually, nested wrapped coils for added edge support.
“Our goal was to have a premium product pop out of a box and stand up to any traditional mattress on the floor in regards to tailoring, comfort and value,” Wolf said. “Mission accomplished.”