DreamFit Launches Marketing Initiative

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Top-of-bed manufacturer DreamFit has introduced the “Sleep, Dream, Thrive: American Craftsmanship, Premium Materials” marketing program across all its platforms. The initiative was designed to emphasize two distinctive components of the company’s culture: Its passion for American craftsmanship and the focus on using quality materials in all products.

DreamFit research shows that consumers are willing to pay up to 20% more for products that support the American workforce and economy.
DreamFit research shows that consumers are willing to pay up to 20% more for products that support the American workforce and economy.

As part of the program, DreamFit’s product packaging will include thank-you cards expressing gratitude to consumers for their business and supporting American workers. The company also added QR codes to its swatch cards that direct consumers to digital content that outlines DreamFit’s product materials and its manufacturing mission.

“There’s never been greater interest among shoppers in quality products that are crafted in America,” said Rachel Gomez, vice president of marketing, DreamFit. “While we know there have always been consumers who will intentionally seek out products crafted in America, recent world events combined with economic conditions are heightening awareness about the importance of supporting companies that keep Americans working.”

Cullman, Alabama-based DreamFit has remained focused on domestic production since its 1987 founding, currently employing more than 450 people at its more than 1 million square feet of production and distribution facilities in Alabama, North Carolina, Tennessee and South Carolina.

“Our commitment to American manufacturing is one of the key differentiators of our brand,” said Chris Taheny, vice president of sales, DreamFit. “I know from my conversations with retailers across the country, telling consumers that our products are crafted in America gives them one more reason to buy and boosts their perception of the product’s high quality.”