NEWS RELEASE | 2025 SPRING HIGH POINT MARKET
RANCHO DOMINGUEZ, Calif. (April 14, 2025) – As Diamond Mattress continues to invest in its High Point Market presence and eastward expansion, the company returns for the spring show at Atrium on Main, Suite 206, April 25-30, with premium product solutions designed to drive sales and increase margins.
Diamond Mattress will showcase a curated selection of its newest and strongest performers in the premium, technology-focused mattress categories, including the Black Diamond collection, Ethos Avani Hybrid, and the remerchandised Dreamstage 2.0 line.
“In High Point, we’ve been able to strengthen relationships with retailers and help them deliver more compelling sleep solutions to their customers,” said Shaun Pennington, CEO. “This market is about reaffirming that commitment with proven products that offer strong consumer appeal, healthy margins, and the ability to strategically merchandise their floors.”
The standout of the showroom is the Black Diamond collection, available for purchase and retail placement now. The nine-model lineup offers retailers versatility across three comfort options and a suggested retail price range of $1,999-$2,899 for queen mattress only. Its key feature, Diamond Ice Flex, uses advanced mineral technology to continually pull heat away from the body for a cooling effect that lasts over 12 hours. The collection also features sleek Cool Touch fabric and premium layers of open-cell memory foam for pressure relief and breathability. The individually pocketed coil system helps minimize motion transfer, and a 360° edge support system ensures solid, reliable comfort from edge-to-edge. Black Diamond is crafted in the USA, GreenGuard Gold certified, and uses CertiPUR-US® certified foams for a healthier sleep environment.
Diamond Mattress will also showcase the Avani Hybrid, the latest addition to its popular Ethos natural latex line. Designed to meet the rising consumer demand for premium, eco-conscious mattresses, the Avani Hybrid combines a foam-encased coil unit, micro-coils, and three inches of natural latex for luxurious comfort and support. With a suggested retail price of $2,499 for queen mattress only, this model delivers a compelling value proposition with margins of 60 to 70 percent for retailers.
Also new to High Point from Diamond Mattress is Dreamstage 2.0, re-merchandised and designed for high-velocity sales with a starting retail price of $799 for queen mattress only and provides retailers with generous margins of 60% or more. The line offers advanced temperature regulation, enhanced pressure relief, and long-term durability—key factors in consumer purchasing decisions.
