Two bedding category leaders bring years of successful collaboration in Vegas to the spring and fall furniture markets.
NEWS RELEASE | 2025 SPRING HIGH POINT MARKET
NORFOLK, Va. (April 4, 2025) — Paramount Sleep Company and Purecare are joining forces at High Point Market later this month to offer retailers a comprehensive sleep solutions destination. Wellness-focused bedding essentials provider Purecare will showcase its offerings within the Paramount Sleep showroom, marking its return to High Point Market after several years.
At 330 S. Wrenn St. in High Point, Purecare will occupy 1,000 square feet within the refreshed Paramount showroom. The collaboration creates an opportunity for retailers to explore a curated selection of mattresses and sleep accessories in one space, making it easier to source high-quality solutions that meet evolving consumer demands. The combined brand power has been helpful for retailers and successful for the brands for several years in Las Vegas, where Paramount, Purecare and Knickerbocker have shared a large showroom.
“This partnership is about convenience and access,” said Sarah Bergman, Purecare CMO and SVP of product development. “The goal is to create a one-stop elevated sleep shop experience that combines today’s innovations in comfort, quality, design and sustainability—ideals that both the Purecare and Paramount brands live by.”
A key focus for Purecare will be to address retail challenges and offer solutions, including its global sourcing strategy. Over the past two years, the company has diversified its manufacturing outside of China, helping to stabilize pricing and ensure steady inventory—two critical factors for today’s retailers navigating supply chain uncertainties.
Paramount will offer retailers its newest collections that stand out in the marketplace with special materials and exclusive brands. Among them are the only mattresses in the industry that bear the Seal of Cotton trademark, an exclusive right recently earned by Paramount.
“The synergy between Purecare and Paramount Sleep Company lies in our shared goal of supporting retailers with quality, well-designed sleep products,” said Richard Fleck, president of Paramount Sleep Company. “We want retailers to walk away with a better understanding of how they can build a complete sleep offering that drives sales and elevates the consumer’s experience.”
To celebrate its 90th anniversary and this collaboration with Purecare, Paramount Sleep invites all market attendees to a Fiesta on Sunday, April 27 from 4-7 p.m., featuring Taco Bros.
